Senior Manager of Influencer Marketing
Arctic Fox Hair Color
Jan 2025 - Nov 2025 (11 months)
As the Senior Manager of Influencer Marketing, I led the development and execution of innovative marketing strategies that leveraged influencer partnerships to enhance brand visibility and engagement. My role involved managing a diverse team, overseeing content strategy, and utilizing social media analytics to measure campaign effectiveness across platforms, including TikTok. Additionally, I optimized influencer content for paid search ads, ensuring that our marketing efforts were not only impactful but also aligned with our overall digital marketing objectives. This comprehensive approach allowed us to maximize our reach and drive significant growth in brand awareness and customer engagement.