Fabiola Contreras Carrasco

Fabiola Contreras Carrasco  new_releases

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Consultora en Investigación de Mercados
CDMX, México
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Timeline

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Résumé

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  • Xochitl AIM
    Cofundadora
    Xochitl AIM
    Jul 2019 - Current (7 years)
  • F
    Freelance
    Dec 2017 - Current (8 years 7 months)
    México Consultoria en investigación de mercados, detección de insights, validación de modelos de negocio y estrategias de conocimiento del consumidor.
  • Bilstein Group
    I+D Especialista en Antropología
    Bilstein Group
    Feb 2017 - Nov 2017 (10 months)
    Zapopan y alrededores, México Obtener insights que permitan validar y desarrollar nuevos modelos de negocios, mediante investigación tradicional e implementando técnicas de innovación y co-creación.
  • GFK
    Qualitative Manager
    GFK
    Sep 2016 - Oct 2016 (2 months)
    •To develop commercial relationships with client's detecting their needs and proposing new research methodologies that can help them achieve their objectives. •To coordinate international and local projects detecting client's needs that can be satisfied with global research and methodologies
  • Mercaplan Millward Brown
    Account Researcher
    Mercaplan Millward Brown
    Mar 2010 - Aug 2015 (5 years 6 months)
    Mexico • To develop strategic accounts by understanding client's needs, creating and presenting research proposals and providing an effective client service. • To coordinate research projects, both domestic and international, from client's approval up to final report presentation • To moderate in-depth interviews, ethnographies, focus groups and create final report based on the information gathered with conclusions and recommendations. • To lead Qualitative Online and Digital Research Innovation's Team in Mexico