Passionate, creative and multidisciplinary director, industrial designer by profession with more than 12 years of experience in development and direction of 360 advertising campaigns, BTL and events, product development and exhibition design for retail point of purchase. I have developed projects with success and recognition for brands like: Coca Cola, Doritos Festival Estereopicnic, Mercedes-Benz, Nutrabióticos, Cemex, P&G, Postobón, Bavaria, Diageo, Pfizer, Coltabaco, Innpulsa and FCV, among others.
I am a brand requirements strategist, and I use methodologies and creative tools, both for to obtain attributes and design insights, and for the correct campaigns concepts.