Francesco Sireci

CEO HOP Italy S.r.l., GM of Grocery and Retail Deliveroo Italy S.r.l.

Deliveroo

Mar 2024 - Current (2 years 8 months)

- Unified Organizational Command (70+ Headcount): Directing and leading a high-performance, dual-engine organization of 60+ professionals across two distinct business models (1P Subsidiary & 3P Marketplace).
- Full Subsidiary P&L Accountability (CEO & Board Member): Holding total P&L and legal responsibility for the "Deliveroo HOP" 1P dark-store entity; consistently overachieving Top-line and EBITDA targets while navigating complex local governance and multi-jurisdictional risk.
- M&A Strategic Integration (DoorDash): Partnered directly with DoorDash C-Suite stakeholders during the H2 2025 acquisition to architect the Italian expansion strategy; managed high-stakes CapEx investments to bridge local execution with global corp

GM of Grocery, Darkstores and Retail Italy - Deliveroo HOP Board Member and Legal Representative

Deliveroo

Mar 2024 - Current (2 years 8 months)

• Leading Deliveroo Italy Grocery & Retail Division including both 1P (“Deliveroo HOP” - Darkstores) and 3P teams and responsible for their P&L
• Developed and got approved from Deliveroo Exec. the Go to Market Plan for Deliveroo Italy Grocery Division. Identified required Capex, defined commercial strategy, defined and built the new team structure
• Launched, leading and developing the Retail Division
• Leading a team of more than 70; On 3P through a cross functional team of 20 (including managers and across Ops, Marketing, AM and Sales). On 1P responsible for the network of Darkstores with >50 team members among Managers, Area Managers and Associates

GM - Head of Sports US - Amazon Retail

Amazon

Mar 2022 - May 2023 (1 year 3 months)

- Managing the Sports Category with full P&L responsibility
- Leading Sports Head of Vendor Managers and their category teams (Fitness, Apparel, Team Sports, Game & Leisure, Swimming)
- Defining US Category strategy

GM - Head of Sports and Outdoors US - Amazon Retail

Amazon

Feb 2022 - Feb 2024 (2 years 1 month)

- P&L Ownership ($Multi-Billions): Directed full P&L accountability for a double-digit billion-dollar business unit, consistently outperforming YoY growth benchmarks and delivering record-breaking GMV during high-velocity events (Prime Day, Black Friday/Cyber Monday).
- Strategic Architecture & C-Suite Alignment: Partnered directly with Amazon’s Retail Executive Leadership to architect the long-term US Sports & Outdoors category strategy, optimizing multi-million dollar capital investments and resource allocation across a global supply chain.
- Executive Leadership & Matrix Management: Led and mentored a high-performance, tiered organization of 60+ professionals (including Senior L7 Managers), fostering a culture of "Day 1"

GM - Head of Sports & Outdoors Italy & Spain - Amazon Retail

Amazon

Apr 2020 - Mar 2022 (2 years)

- Multi-Market P&L Management (close to Eur 1B): Exercised full P&L accountability for the Sports & Outdoors category across two primary European markets, consistently delivering double-digit YoY growth through localized strategic pivots and EU-wide resource optimization.
- Strategic Innovation & Market Firsts: Spearheaded the end-to-end launch of the Gym Membership category - a transformative, "service-as-a-product" initiative that represented a market-first for Amazon globally and redefined category boundaries.
- Cross-Border Organizational Leadership: Directed a high-impact, multilingual team of 15+ Vendor Managers and Brand Specialists; fostered a high-velocity execution culture that scaled the Mediterranean cluster into

GM- Head of Sports & Outdoors Italy - Amazon Retail

Amazon

Jan 2018 - May 2020 (2 years 5 months)

- Market Leadership & P&L Expansion: Full P&L accountability for the Sports & Outdoors category, driving exponential YoY growth and market-share penetration through localized category strategies and aggressive selection expansion.
- EU-Wide Strategic Negotiations: Appointed as the Lead Negotiator for Amazon Europe across 5 Tier-1 global sports brands; secured high-stakes annual terms and exclusive partnerships that served as the commercial blueprint for the EU region.
- Cross-Category Profitability Architecture: Selected by Italian leadership to spearhead margin-improvement initiatives across the entire Hardlines portfolio; delivered significant bottom-line impact through sophisticated vendor-terms optimization and operation

Senior Vendor Manager Sports Italy - Amazon Retail

Amazon

Dec 2015 - Jan 2018 (2 years 2 months)

- Multifaceted Category Leadership: Managed end-to-end commercial performance for a diverse portfolio across Electronics, Exercise & Fitness, and Apparel; directed 30+ Tier-1 global brands and led a high-performance team of Brand Specialists to exceed growth targets.
- Pan-European Process Engineering: Architected and scaled a Pan-EU seasonal pre-order framework for Sports Apparel; standardized inventory flow and procurement cycles across all European markets, significantly reducing stock-outs and optimizing sell-through rates.
- Supply Chain & Logistics Transformation: Orchestrated the "zero-to-one" launch of a Direct-to-Consumer (DTC) fulfillment program, integrating complex vendor inventory systems with Amazon’s logistics

Senior Associate - International Corporate Banking (London)

Intesa Sanpaolo

Sep 2012 - Dec 2014 (2 years 4 months)

- Strategic Client Coverage: Managed a high-priority portfolio of 20+ top-tier international corporate accounts, serving as the primary point of contact for complex strategic financing requirements.
- Large-Scale Transaction Execution: Led the end-to-end financial execution of high-value capital market transactions, including: $32B Oil & Gas acquisition financing, €8B FMCG strategic acquisition and £1B structured receivable financing facility.
- Commercial Performance: Drove multi-product cross-selling initiatives across the bank’s platform, consistently exceeding an annual revenue budget of €40M+.

Associate Global Relationship Manager - Corporate Banking (Milan)

Intesa Sanpaolo

Oct 2009 - Aug 2012 (2 years 11 months)

- Strategic Sector Coverage: Supported the Global Relationship Manager in managing the Steel and Building Materials portfolio, advising some of the bank's most capital-intensive corporate clients
- Complex Transaction Structuring: Orchestrated 20+ large-scale financing transactions (each exceeding €1B) and led a major corporate restructuring; consistently surpassed an annual revenue budget of €25M+.
- Credit Governance & Risk Analysis: Authored comprehensive credit applications and risk assessments for a portfolio of 25+ Large Corporates, securing approval from the bank’s internal Credit Committee.

Associate Local Relationship Manager - Corporate Banking (Milan)

Intesa Sanpaolo

May 2008 - Sep 2009 (1 year 5 months)

- Strategic Credit Governance: Authored and presented comprehensive credit applications and risk assessments for a portfolio of 25+ Large Corporate clients, securing formal approval from the bank’s internal Credit Committee for high-exposure financing.
- Client Relationship & Risk Management: Served as the primary point of contact for 20+ large corporate clients; conducted continuous monitoring and in-depth analysis of credit risk exposures to ensure portfolio health.
- Institutional Foundation: Completed the bank’s intensive Graduate Induction Program, establishing a rigorous framework for financial analysis, regulatory compliance, and institutional banking operations.

Junior Advisor (Retail/Cooperative Banking) - During MSc Thesis

Banca Popolare di Sondrio

Mar 2007 - May 2008 (1 year 3 months)

- Retail & SME Advisory: Provided commercial banking and investment guidance to a diverse portfolio of retail clients and SMEs, balancing client goals with institutional risk parameters.
- Product & Market Expertise: Developed a foundational understanding of retail banking products, lending frameworks, and service delivery within a cooperative structure.
- Credit Risk Assessment: Conducted on-site credit evaluations for SME lending, directly supporting small-business financing decisions.
- Academic Integration: Leveraged professional exposure to cooperative banking mechanics to conduct primary research for a thesis on the sustainability and operational efficiency of cooperative financial models.

Family manager - Full Time Job during MSc Thesis

Banca Popolare di Sondrio

Mar 2007 - May 2008 (1 year 3 months)

- First banking experience gained durinh Master's Degree to research the Cooperative Banking (topic of final Thesis)
- Developed a wide knowledge of the products part of the bank commercial offer
- Strenghtened credit analysis skills writing credit proposals on SME clients
- Met Bank's top management as part of my Master's thesis drafting, collecting their views and expectations on the future of the industry

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Francesco Sireci

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