Sarang Kinjavdekar

Sarang Kinjavdekar

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MBA | Digital Marketer | 12+ years of Digital Marketing/Advertising exp. in India, SE Asia,Europe, MENA region|
Berlin, Germany
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Résumé

Jobs verified_user 0% verified
  • A
    Performance Marketing Strategist (Planning and Strategy)
    Advertising Agency - Europe
    Jan 2025 - Current (1 year 10 months)
    • Strategic Media Planning & Buying: Leading a 7-figure (€) paid media portfolio across EMEA & South Africa via Meta Ads, Google Ads (Search, Display, PMAX, App, Shopping), LinkedIn Ads, Xing Ads, Instagram Ads, YouTube Ads
    • Campaign Leadership & Client Impact: Driving performance for blue-chip clients in technology, consulting, and telecommunications, optimizing ROAS, CPL, and CLTV across multi-channel campaigns to maximize growth.
    • DACH Market Expansion & WhatsApp Acquisition: Scaling campaigns across Germany, Austria, and Switzerland via Microsoft Ads and Xing Ads; built WhatsApp Business 13-step funnels, reducing CAC, drop-offs, and acquisition costs while increasing lead volume.
    • Advanced Demand Gen. & Funnel Design:
  • Printify
    Cust. Marketing Manager (Digital)
    Printify
    Jan 2021 - Jan 2024 (3 years 1 month)
    • Spearheaded the launch of the Digital team, overseeing Digital Planning, Digital Marketing strategy, Digital Media, Performance Marketing, and Global Campaigns (Digital), resulting in a remarkable 42% YoY GMV growth, an impressive 89% YoY retention rate, and a substantial 5-fold increase in Average order value.
    • Orchestrated full-funnel Digital marketing campaigns with Data-Driven marketing, directing campaign planning, execution, and optimization, resulting in a remarkable threefold increase in revenue, a 40% boost in average order value, a 4 times increase in customer lifetime value, a 90% renewal rate, and a 50% surge in website traffic. Additionally, achieving 140% organic growth in subscription.
    • Implemented marketing aut
  • F
    Digital Marketing Consultant
    FL
    Nov 2019 - Apr 2021 (1 year 6 months)
    • Led consulting initiatives, managing end-to-end projects across various digital channels, resulting in a 25% increase in conversion rates and a 35% boost in ROI (Ecommerce sector).
    • Demonstrated proficiency in harnessing a wide range of digital channels, leading to a 30% improvement in customer acquisition and a 40% increase in total revenue (Online Groceries).
    • Utilized key marketing enablers like CRM, DMP, and Analytics to optimize campaigns, achieving a 40% reduction in cost per lead and a 50% rise in customer lifetime value (Fashion).
    • Spearheaded the strategic selection of strategies, channels, and media mix, ensuring a 40% higher ROAS and a 45% uplift in profit (eCommerce).
    • Guided clients in implementing sol
  • InterNations
    Senior Manager - Online Marketing and Global Advertising
    InterNations
    Jan 2018 - Jan 2020 (2 years 1 month)
    • Spearheaded Global Marketing and Advertising campaigns with a Euro 2.5 Million annual budget, spanning 91 countries to drive User Acquisition, Engagement, Retention, and Monetization at Internations. Successfully reduced Cost per Install (CPI) from €5.5 to €1.5, and Cost per Registration from €20 to €2.5, resulting in significant cost savings.
    • Consistently surpassed the Average ROAS target of 10X, ensuring optimal return on investment for Internations. Pioneered the launch of the App as a new Revenue generation channel, achieving a 30% Revenue contribution within the first 6 months.
    • Maintained an impressive 84% Retention rate throughout the entire duration at Internations, fostering long-term customer relationships. Transfor
  • H
    Head - Digital Marketing and Advertising(Contract)
    Jan 2017 - Jan 2018 (1 year 1 month)
    • Spearheaded data-driven full-funnel marketing strategies with a Euro 1.5 Million inaugural budget, initiating digital marketing efforts from inception. Achieved a notable 38% month-over-month
    • Successfully launched digital marketing initiatives from scratch, resulting in a remarkable 4.7-fold increase in registrations compared to offline marketing efforts. Total registrations reached 23,000, with a notable cost per registration under €1 and an impressive 10X Return on Ad Spend (ROAS).
    • Orchestrated digital asset management and facilitated cross-functional collaboration, leading to a substantial 22% improvement in the registration to sale conversion rate, driving a 1.3X increase in sales from registrations. Achieved a 15% incre
  • MarkaVIP
    Digital Marketing Manager
    MarkaVIP
    Jan 2014 - Jan 2016 (2 years 1 month)
    • Managed a budget portfolio exceeding USD $3 million/month for comprehensive digital marketing initiatives, with a strategic emphasis on mobile user acquisition and app marketing.
    • Tripled revenue from $60 million in 2014 to $175 million in 2015, demonstrating a substantial 3X growth.
    • Achieved a remarkable 900% decrease in Cost per Install (CPI), reducing it to $1.5 for Android and $1.75 for iOS.
    • Instrumental in securing 10 million app installs with an impressive 75% MAU through paid advertising, driving substantial growth in the ecommerce sector.
    • Enhanced the average order size from $54 to $165, resulting in a notable increase in overall revenue.
    • Significantly improved the ecommerce conversion rate from 0
  • MRM//McCann
    Senior Account Manager (Digital) - Client Servicing
    MRM//McCann
    Jan 2009 - Dec 2013 (5 years)
    [Combined exp. across agencies]
    • Verticals Handled: Real Estate, Technology, Education, Retail, Luxury, Finance, Healthcare, FMCG, E-commerce, Travel, Automotive, Telecommunications, Consumer Electronics.
    • Channels: Paid Media (PPC, Search, Social), DoubleClick Bid Manager, DoubleClick Campaign Manager, Outbrain, Taboola, Affiliate Marketing, Display Advertising, Native Advertising, Programmatic Advertising, Email Marketing.
    • Revenue & Lead Generation: Drove ₹25M for AMD via a 45-day campaign, selling 5 SKUs and generating 85,000 leads.
    • High-ROI Campaigns: Achieved 35X ROAS through retargeting and re-engagement, boosting retention and repeat sales.
    • Paid Media Optimization: Delivered 7X ROI and reduced CPL by
  • C
    Digital Marketing Executive (Part time job)
    Comombo GmbH, Munich, Germany
    Apr 2007 - Mar 2009 (2 years)
    Roles and Responsibilities:
    • Directed Search Engine Marketing and evaluated target markets in Europe, proposing marketing strategies to reach them.
    • Developed internet search marketing strategies that included complete Social Media, Email marketing, Affiliates and Strategic Alliances, viral marketing and pay-per-click advertising.
    • Oversaw offsite SEO including, article distribution, online press release, directory submissions and relevant social media marketing applications including blogs, microblogs and other social channels.
    • Led design on all new web initiatives including: microsites, product sites, specialty sites and interactive interfaces.
    • Organized road shows for product promotion and also participate
Education verified_user 0% verified
  • Biznesa augstskola Turība
    Biznesa augstskola Turība — Masters of Business Administration (MBA) {Business and Marketing}
    Biznesa augstskola Turība
    Jan 2021 - Dec 2022 (2 years)
    1. Global Marketing 2. Human Resources Management and development 3. Strategic and Change Management 4. Export and Import Business 5. Forecasting in Entrepreneurship 6. Sustainable development and Innovations 7. Scientific Research 8. Logistics 9. Quality Management 10. Regional Economics 11. International Business Environment 12. Project Management 13. Latvian Language
  • University of Applied Sciences Emden/Leer
    University of Applied Sciences Emden/Leer — Master Technical Management(Germany)
    University of Applied Sciences Emden/Leer
    Jan 2008 - Dec 2009 (2 years)
  • Rajiv Gandhi Prodyogiki Vishwavidyalaya
    Rajiv Gandhi Prodyogiki Vishwavidyalaya — Bachelor of Engineering Electronics & Telecommunication
    Rajiv Gandhi Prodyogiki Vishwavidyalaya
    Jan 2001 - Dec 2005 (5 years)
  • Christ Church Boys Senior Secondary School
    Christ Church boys senior secondary school — ISC/ICSE Physics Chemistry and Mathematics
    Christ Church Boys Senior Secondary School
    Jan 1999 - Dec 2001 (3 years)
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