Alex Zimmerman

Alex Zimmerman

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Senior Digital Marketing Manager at Forcepoint
Colorado, United States
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Jobs verified_user 0% verified
  • Forcepoint
    Senior Digital Marketing Manager
    Forcepoint
    Aug 2023 - Current (3 years 3 months)
    • Own global demand generation strategy driving pipeline growth across regions and segments.
    • Heavy emphasis on digital advertising/paid media, ABM, email, and SEO.
    • Own strategy and execution for global paid media programs across Google Ads, LinkedIn, Meta, Reddit, 6sense, StackAdapt, and MNTN.
    • Pioneered AI-driven marketing workflows including LLM-powered intent-signal activation, and agentic campaign planning tools, reducing time-to-launch by ~30% and improving targeting precision across global programs.
    • Manage $5M+ budget; improved marketing ROI by ~25% through channel optimization and testing
    • Increased qualified pipeline contribution by ~30% via ABM and segmentation strategies
    • Lead cross-functiona
  • Todyl
    Senior Digital Marketing Manager
    Todyl
    Aug 2022 - Jul 2023 (1 year)
    • Built lifecycle marketing engine increasing lead-to-opportunity conversion by ~20%
    • Managed and optimized digital acquisition channels including Paid Media, Paid Social, ABM, SEO, Email Marketing, and Website Conversion Optimization.
    • Implemented HubSpot CRM architecture improving attribution visibility and decision-making speed.
    • Deployed AI-assisted automation across email nurture sequences and lead scoring workflows, leveraging predictive modeling to prioritize high-intent accounts and improve conversion rates; collaborated with IT to align MarTech integrations with data warehouse architecture.
    • Developed segmentation and scoring models improving sales efficiency and lead quality.
    • Led rapid experimentatio
  • Atomic
    Digital Marketing Manager
    Atomic
    Jun 2021 - Aug 2022 (1 year 3 months)
    • Owned and executed end-to-end digital marketing strategy including paid acquisition, SEO, lifecycle marketing, and website optimization.
    • Managed full-funnel paid media programs across LinkedIn, Google Ads, and Meta, consistently outperforming competitors on lead quality and cost per lead (CPL).
    • Built and executed comprehensive go-to-market digital strategy including messaging, audience targeting, creative development, and budget management.
    • Led SEO and organic traffic strategy, optimizing content using SEMrush and Google Analytics.
    • Partnered with Sales to implement account-based marketing initiatives and targeted campaigns.
    • Built automated email marketing and lifecycle campaigns in HubSpot.
    • Delive
  • Imagine Communications
    Website Marketing Manager
    Imagine Communications
    Mar 2019 - Jun 2021 (2 years 4 months)
    • Managed website strategy and digital experience initiatives supporting global marketing campaigns.
    • Led website content strategy aligned with broader marketing and demand generation initiatives.
    • Managed SEO strategy, content optimization, and conversion improvements.
    • Oversaw a major website rebuild project, improving user experience and site performance.
    • Used analytics tools including Google Analytics and Search Console to identify optimization opportunities.
    • Collaborated with marketing, design, and development teams to execute campaign-driven website initiatives.
  • Charles Schwab
    Product Marketing Manager
    Charles Schwab
    Jan 2017 - Jan 2019 (2 years 1 month)
    • Supported institutional sales and marketing initiatives for a leading global investment firm.
    • Managed RFP and due diligence responses supporting institutional sales efforts.
    • Collaborated cross-functionally with Sales, Legal, Product, and Compliance teams.
    • Maintained product data and content using PMAPS and Workfront.
    • Contributed to strategic initiatives supporting the firm’s sales growth and client acquisition efforts.
  • Thomasnet
    Marketing Manager
    Thomasnet
    Jan 2015 - Jan 2017 (2 years 1 month)
    • Led marketing and analytics initiatives focused on improving client retention and program ROI.
    • Built reporting frameworks that measured client marketing performance and ROI.
    • Developed data-driven strategies to improve renewal rates and account retention.
    • Supported sales teams with analytics insights and client program optimization.
  • InvestmentNews
    Marketing Manager
    InvestmentNews
    Jan 2013 - Jan 2015 (2 years 1 month)
    • Managed digital marketing programs and advertising initiatives for a leading financial media publication.
    • Executed digital advertising campaigns, native advertising, and sponsored content initiatives.
    • Managed campaign analytics and performance reporting for internal and client stakeholders.
    • Supported sales teams with campaign optimization and performance insights.
Education verified_user 0% verified
  • University of Denver
    Certificate, Full Stack Web Development
    University of Denver
    Jan 2019
    University of Denver 12-week web development course. The MERN full-stack curriculum includes HTML5, CSS3, Bootstrap, JavaScript, jQuery, Node.js, PHP, Laravel, Express.js, React.js, Database Theory, Bookshelf.js, MongoDB, MySQL, Command Line, and Git.
  • The City University of New York
    Master’s Degree, Corporate Communication
    The City University of New York
    Jan 2012 - Jan 2013 (1 year 1 month)
  • University of Colorado Boulder Leeds School of Business
    Bachelor’s Degree, Business Management
    University of Colorado Boulder Leeds School of Business
    Jan 2007 - Jan 2011 (4 years 1 month)
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