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Mike Hirschmann

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Chief Commercial Officer
United States

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Jobs verified_user 0% verified
  • Orca Bio
    Chief Commercial Officer
    Orca Bio
    Jun 2025 - Current (1 year 3 months)
    Building Orca Bio's inaugural commercial organization for Orca-T, the first allogeneic T-cell therapy in transplant oncology. My remit covers the full U.S. commercial P&L — launch strategy, pricing and reimbursement architecture, competitive positioning against autologous CAR-T and standard-of-care transplant, and the build of the field, market access, and commercial operations teams from the ground up. The work I'm focused on right now: sequencing 25–30 Authorized Treatment Center activations against manufacturing capacity and transplant volume, defining the clinical and economic narrative that anchors field execution, and building a commercial infrastructure that can scale with the asset.
  • Legend Biotech
    SVP - Commercial Development
    Legend Biotech
    Nov 2018 - Jun 2025 (6 years 8 months)
    Joined pre-IND and built the U.S. commercial organization for Carvykti from scratch — field sales, marketing, market access, commercial operations, analytics, patient services, and account management. By the time I left, we were a 60+ person organization supporting more than 100 certified treatment centers. Carvykti scaled from $117M to $963M+ in annual revenue over three years, with manufacturing as the binding constraint on growth. The fastest CAR-T revenue ramp in U.S. history. Beyond the numbers, the work I'm proudest of is the operating model — site certification, slot-based ordering, demand-supply synchronization, the patient enrollment-to-fulfillment workflow. Pieces of it have since been adopted as reference architecture across th
  • Puma Biotechnology Inc
    National Director of Sales
    Puma Biotechnology Inc
    May 2017 - Nov 2018 (1 year 7 months)
    Led a 98-person national field organization for Nerlynx in HER2+ breast cancer, with full accountability for demand, physician engagement, and patient retention. Delivered $250M+ in annual revenue. The work I'd point to from this chapter: re-engaging lapsed prescribers through a targeted education strategy that lifted national sales 25% year over year, and shifting our incentive model from volume-based to adherence-based — better aligning field behavior with long-term brand performance and patient outcomes.
  • Celgene
    Executive Director - Strategic Account Management
    Celgene
    Sep 2016 - May 2017 (9 months)
    Built a 10-person national Strategic Alliance function focused on top U.S. cancer centers, deepening institutional partnerships, expanding formulary access, and accelerating clinical collaboration on the pipeline. The Customer Engagement Model we developed — analytical account planning paired with executive-level relationship management — was adopted as the enterprise standard for strategic accounts.
  • Celgene
    Exec. Director of U.S. Oncology Sales
    Celgene
    Sep 2015 - Sep 2016 (1 year 1 month)
    Led a 119-person sales force supporting Abraxane across mBC, NSCLC, and pancreatic cancer — $640M in revenue defended and grown through indication-expansion strategy in a market facing both generic erosion and I/O competitive entry. CATALYST Executive Leadership Program
  • Celgene
    Earlier Celgene Roles
    Celgene
    Mar 2009 - Sep 2015 (6 years 7 months)
    Senior Regional Sales Director (Central Region) and Senior Manager, Sales Operations. Diamond Club 2014 & 2015.
  • E
    Earlier Roles in Oncology Sales & Leadership
    EARLY CAREER
    Jan 1996 - Jan 2009 (13 years 1 month)
    Genentech, Pharmion, P4 Healthcare, Corixa, Schering.
Education verified_user 0% verified
  • Delaware Valley University
    Bachelor's of Science, Business Administration and Management
    Delaware Valley University
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