Lorenzo Fernandez
About
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Product Design and Founder
South Orange Village, New Jersey, United States
Résumé
Jobs
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Head of Design and FounderRostocJan 2026 - Current (10 months)Founder & Product Designer at Rostoc. Set product vision and drove execution end-to-end—shaping how the product behaves, what it prioritizes, and how it evolves. Worked at the intersection of product, design, and engineering to create a coherent system that simplifies complexity without losing depth.- Staff Product DesignerSquarespaceJan 2026 - Current (10 months)Staff Product Designer at Squarespace leading growth design initiatives. Focused on cross-sell journeys and pricing architecture—building systems that align product value with how we package and monetize it.
- Senior Design Manager - ActivationSquarespaceSep 2024 - Mar 2026 (1 year 7 months)- Defining the AI strategy on business management surfaces
- Led initiatives that drove a 20% increase in user activation, delivering measurable growth.
- Recruited and built a high-performing team of senior designers, fostering a culture of collaboration and innovation.
- Streamlined workflows and established rituals to ensure clear prioritization, transparency, and alignment in team efforts.
- Empowered the team to explore and conceptualize future iterations of the product through dedicated innovation opportunities. - Senior Design Manager - PaymentsSquarespaceOct 2022 - Sep 2024 (2 years)- Spearheaded the launch of new product initiatives, generating over $20M in GPV within six months.
- Defined the strategy and vision for five product teams in collaboration with the Product Director and Engineering Manager, aligning goals with business objectives.
- Guided team focus by actively shaping objectives and reviewing roadmaps to ensure clarity and alignment.
- Elevated design quality and execution by implementing effective design rituals and frameworks.
- Successfully promoted and retained a senior design team, including Senior Designers, Staff Designers, and Senior Staff Designers, fostering a culture of growth and excellence.
- Created opportunities for the design team to innovate and envision the futu - Design ManagerSquarespaceJun 2021 - Oct 2022 (1 year 5 months)- managing the design and delivery of several product initiatives such as Afterpay integration
- hiring and growing the team
- driving strategic alignment with other verticals to ensure a unified checkout and payments experience - Design LeadSquarespaceNov 2020 - Jun 2021 (8 months)- Establishing discovery and research practices in the team
- Outlined strategic direction while interim covering product GPM role,
- Staffing a team by advocating for headcount as well as by building relationship in the organization - Head of Design / Design SystemZalando SESep 2018 - Sep 2020 (2 years 1 month)- Delivered a redesign of website, apps and email for fashion e-commerce platform now serving 50 mln active customers across Europe
- Unified visual language across digital and print by building alliances between design and brand/marketing
- Drove quality at scale by establishing processes (e.g. design reviews)
- Build and managed a team of 10 with two layers of management across, design, engineering and product
- Established a Design System across web, apps and mail
- Enabled team of over 70 designers and 500+ engineers to create coherent experiences by driving adoption of our design system components - Design Manager ZalandoZalando SEMay 2017 - Sep 2018 (1 year 5 months)Exploring new growth opportunities through design.
- managed a team of 5 including, Creative Coder, Ui Designer, Brand Designer
- established relationships with teams across the organization to identify potential opportunities to further explore
- advocated for design thinking methodologies across product teams (e.g. fake door testing, sacrificial concepts)
- managed large scale initiative to re-imagine how we might blend content and curation across the shopping experience - Senior Design LeadIDEOJan 2016 - Apr 2017 (1 year 4 months)- helped startups (e.g. Infarm, Tado…) in driving successful funding rounds by refining their value proposition and positioning
- helped large scale companies focus on customer needs by embracing design thinking methodologies
- Helped legacy brands enter new emerging markets through new ventures - Senior Interaction & Visual DesignerIDEOFeb 2011 - Apr 2016 (5 years 3 months)- Prototyping end to end experiences for digital products in the financial, publishing and automotive space
- Defining new growth opportunities rooted in customer research
- Helping companies identify unmet needs by driving in the field research studies - DFreelancerDensity DesignFeb 2009 - Jun 2012 (3 years 5 months)Connecting and Developing of several data visualization artifacts
- C3D ModelerColours D AgenturJan 2007 - Apr 2007 (4 months)
Education
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- Master, DesignENSCILes AteliersJan 2007 - Jan 2008 (1 year 1 month)
- Bachelor, DesignKöln International School of DesignJan 2006 - Jan 2007 (1 year 1 month)
- Bachellor, DesignPolitecnico Di MilanoJan 2004 - Jan 2009 (5 years 1 month)