I like solving problems. I enjoy the challenge of both creative and strategic thinking, and I love being part of a team crafting digital experiences. My focus is centred around inclusive design, UI testing and design systems.
Helping bridge the gap between design and development is my passion, and I have spent my career with retailers around the world doing just that. I've worked in design and engineering roles throughout the years and thrive working in the space where these two disciplines intersect.
I lead teams ensuring projects are accessible, scalable and resilient. I work with product folks and stakeholders to define and shape programs of work across multiple teams; balancing the needs of the customer with business outcomes.
Timeline
work
Job
school
Education
Résumé
Jobs
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Head of Design Engineering
Personio
Jun 2026 - Current(3 months)
Leading Design Infrastructure, solidifying our design team to be AI-native — now in player-coach capacity.
Sr. Staff Design Engineer
Personio
Oct 2025 - Current(11 months)
Working on AI/design tools, pushing our visual language and scaling product quality.
Staff Engineer
Personio
Apr 2024 - Oct 2025(1 year 7 months)
Engineering lead for Personio’s rebrand. Making customisation and themes possible, powered by our Design System.
Lead Engineer
Personio
Jul 2023 - Apr 2024(10 months)
Leading the Design system team, overhauling the product. Helping scale where design and development disciplines intersect.
Staff Design Engineer
Upgrowth
Jun 2021 - Jul 2023(2 years 2 months)
I led the Woolworths Design System team, and was one of the principal engineers responsible for the BIG W website. I spend my days shaping solutions, writing code and working in Figma.
Senior Design Engineer
Upgrowth
Feb 2020 - Jun 2021(1 year 5 months)
Mainly working on the digital transformation of BIG W. I also led product design for a handful of projects across cyber-security, online publishers and ag-tech.
The BIG W project centered on decoupling the UI from the existing monolithic application. Next steps included an initial design system setup, upgrading the CMS provider, and a refined shopping journey.
My focus was on helping ensure we build it in a scalable, accessible and resilient manner. All built in TypeScript with Next.js, Nest.js and friends.
Travel
Career Break
Jul 2019 - Jan 2020(7 months)
I spent 6 months travelling around Europe and across Asia. It was fantastic to experience so
many different cultures and cuisines, and I feel fortunate to have been able to do so.
Senior Web Engineer
ASOS
Feb 2019 - Jul 2019(6 months)
Joined as UI lead on the ASOS Marketplace digital transformation project.
The project used TypeScript, NextJS, Jest, Cypress, Algolia, Amplience, Azure, Docker and other usual suspects.
Part of my remit was to also upskill the team across the frontend stack, and to help bridge the gap between design and development. This meant not only running workshops on how we should architect our app, but also on fundamentals like accessibility and cross-browser testing.
Senior UI Developer
John Lewis
Jun 2016 - Feb 2019(2 years 9 months)
Developed and led UI development for the John Lewis website and partner-facing applications, focused on building even better customer experiences. I worked across many teams during my time at JL:
- Lead the UI development strategy for delivering our rebrand
- Lead the team driving our digital transformation to a React, Node & Kubernetes stack
- Lead the creation of the John Lewis & Partners Design System – Mono.
- Setup the new 'My Account' application, using React
- Part of the team who introduced React as a technology to the business
- UI development lead for the CMS upgrade project
Web Designer
John Lewis
Oct 2015 - Jun 2016(9 months)
Web designer and developer for the Online Design team.
I primarily designed the homepage and app content, also looking after the Electricals area of the site and bespoke supplier page builds.
UI Designer & Frontend Developer
Waitrose
Jun 2013 - Oct 2015(2 years 5 months)
Frontend Developer and Online Designer for the Direct Services team; focused on page design and development, digital marketing assets and brand development.
I led the in-house frontend development for Waitrose's new online services Cellar, Kitchen, Florist, Gifts, Pet & Garden.
I was also instrumental to the build and launch of Telegraph Wine from Waitrose.
Education
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BSc (Hons, Marketing & Multimedia
University of Roehampton
Jan 2010 - Jan 2013(3 years 1 month)
Key Modules:
- Human Computer Interaction
- Web Design
- Digital Marketing
- Consumer Behaviour
- International Business Environment
- Information Systems Development
W
English Language, Media Studies
Weald of Kent Grammar
Jan 2008 - Jan 2010(2 years 1 month)
3 A-Levels
• A*, B, C
T
English Literature & Language, Mathematics
The Hayesbrook School
Jan 2003 - Jan 2008(5 years 1 month)
13 GCSE's
• A*, A*, A, A, A, A, A, A, A, A, B, B, C
Awards
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P
Development Project Prize
Prof Elaine Harris Director Roehampton Business School