Director, Business and Digital Applications
Alberta Motor Association
Feb 2017 - Nov 2019 (2 years 10 months)
Alberta Motor Association is a membership organization serving Albertans with Roadside Assistance, Insurance, Memberships Rewards, Travel Bookings and more. This role was focused on unifying the customer experience across all of AMA's applications/services including in-centre, online, mobile and phone.
Responsibilities
• Oversee AMA's membership technology/systems accounting for generating over 200M+ ARR.
• Partner with key stakeholders in business, finance and marketing to envision, plan and implement solutions that drive business results and a provide great customer experience.
• Execute a large scale agile transformation while fostering a culture of transparency and openness, shifting from project delivery to product delivery.
• Develop