Connie Yao

Influencer & Affiliate Marketing

ElevenLabs

Mar 2026 - Current (6 months)

Leading influencer and affiliate at ElevenLabs.

Influencer Marketing Lead

Eucalyptus

Jul 2025 - Feb 2026 (8 months)

Eucalyptus was acquired by Hims in Feb 2026 for $1.6b. I joined after Series A at a $48m valuation, with a team size of ~30. Running our influencer and affiliate program with strict regulatory guidelines. - Solo operator briefing and producing ~300 influencer and celebrity assets a month with focus on performance channels, all under CAC. - Manage a 8 figure spend across influencers and affiliates, bringing in up to 40% of new patients - Relationship management of ~70 long term creator and celebrity partnerships. - Leading affiliate strategy with top partners bringing in 4000 new patients a month, at 1⁄4 of acceptable CAC.

Creative Operations Manager

Eucalyptus

Nov 2024 - Aug 2025 (10 months)

Ensuring smooth scaling for our growth and creative teams whilst we grow the patient base 500% in UK in under a year. Won Euc global MVP prize for 2024. - Led the testing of new channels including influencer, PR, Reddit and affiliates, creating scalable systems for team to integrate - Oversee all team operations across team in UK + Asia including productivity, workflow systems and overall team structure to ensure team happiness. Included multiple restructures of the team + process changes. - Lead production team through major integrated campaigns e.g. New Year. - Special projects such as regulatory compliance, launching into new channels

Senior Integrated Producer

Eucalyptus

Nov 2023 - Nov 2024 (1 year 1 month)

Focus on building out our production and influencer systems as we launch into global markets. - Lead on production across 4 countries and 3 brands. - Building our core production playbooks to be used by global team, culminating in a move to the UK. - Establishing the production systems for Europe, including management and sourcing of key agency partners. - Scaling production of ~500 assets a month in UK alone across offline and digital channels, with a focus on performance marketing assets.

Integrated Producer

Eucalyptus

Mar 2022 - Nov 2023 (1 year 9 months)

Scaling up production to hundreds of pieces of content a week. - Oversaw and led short form content, onboarding a team of 30+ creators and building production systems and repeatable content formats to to be used across 4 brands and 2 markets to create hundreds of videos a week, predominately for performance marketing. - Managing team of Production Assistants, focus on personal development and creative upskilling - Produced and project managed function responsibilities of key business initiatives such as country launches, new conditions, new brands and large integrated campaigns with production budgets exceeding $1M.

Content Producer

Eucalyptus

Sep 2020 - Mar 2022 (1 year 7 months)

Joined after Series A at 8m ARR to help launch 3 brands and new verticals for existing brands Kin and Pilot. - Produced all content as sole producer across all 4 healthcare brands for all content - largely digital advertising, offline media, turning $600 production budgets into $500k direct revenue - End to end production of nationally recognised integrated brand campaigns like Kin’s #WeNeedMoreLeave campaign, Normal’s "This is Normal" campaign (inc. 69 complaints on our TV ad) - Led and concepted influencer strategy and partnerships for Skin Software, Kin Fertility and Normal with campaigns showing up to a 82x ROAS with 6 figure spend. - Oversaw our organic social media strategy, including management of a social media coordinator

Talent Manager / Agent

MGMT Co

Nov 2018 - Sep 2020 (1 year 11 months)

MGMT (www.mgmt.com.au) is an Australian talent agency representing the best in digital talent and influencers. I work on strategy, personal branding, public relations and project management for the talent we house. Our personal relationships with our talent ensure that they're building their audiences exponentially and clients are receiving the best return on their investment. CLIENTS include: Estee Lauder, The Iconic, Mecca, Bvlgari, Seed Heritage, Cenovis, UNHCR, HelloFresh, Dyson, Westpac, Glassons, Moroccan Oil, Rebecca Vallance, Meshki, Remington Hair. TALENT MANAGED include: @xoxotsumi, @mollyking__, @nawalsari, @steffanietzaneros, @marthaa__k, @twiceblessed_, @hermioneolivia, @eleanorpendleton, @sarahczarnuch, @lillehoang, @taliar

SEO & Digital Officer

The Fred Hollows Foundation

Mar 2018 - Oct 2019 (1 year 8 months)

As part of the digital team at The Foundation, my role involved actioning the SEO strategy whilst supporting the activities of the Digital Content Producer and PR/Media team. This included digital media outreach, backlink growth, keyword research, CMS support and social outreach across various platforms whilst staying abreast of SEO and social media trends and within Google's tricky parameters for the medical industry at large.

Annual Appeal Fundraiser

University of Technology Sydney

Jun 2017 - Jan 2018 (8 months)

Working within the UTS advancement team to build rapport with alumni and raise funds for the Diversity Access Scholarship Annual Appeal.

C

Operations

Coco Ribbon

Jun 2016 - Jun 2018 (2 years 1 month)

With a focus on day to day operations, my role spanned a wide variety of tasks. These include but were not limited to; overseeing e-Commerce platform and stock, lookbook and retailer management, communication with factories and distributors, invoicing, organisation of VIP sales events across Sydney and organising seasonal photoshoots.

H

Social Media Specialist

HSC in the Holidays

Jun 2016 - May 2018 (2 years)

As the sole employee working across HSC in the Holiday's digital platforms, my role centered on the strategic growth and management of HSC in the Holiday's and HSC4ME social media platforms both through organic posts but also Facebook advertising. Other digital tasks include the creation and management of website content. My role also extended to in-person activations where I assisted and lectured at HSC information days.

Operations

Panty Postman

May 2016 - Jun 2018 (2 years 2 months)

As the sole employee of Panty Postman, I managed the day to day operations of the company with a focus on e-commerce and social media. This role included the management of all social media channels and e-commerce platforms (distributors and owned platforms) including communications with partners. I also created, implemented an influencer program across all social media platforms. This role also involved the organisation and management of photoshoots and the internship program.

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