Priya A

Global Marketing Strategy Consultant

freelance

Sep 2016 - Current (10 years 2 months)

• Lead marketing strategy initiatives for diverse companies across industries, driving growth and revenue
• Develop impactful social media strategies, boosting brand visibility
• Conduct market research for audience identification and competition analysis
• Create compelling brand identities, including logo design and guidelines
• Lead successful rebranding, revitalizing market presence and messaging
• Analyze customer behavior, enhancing brand-customer connections
• Implement data-driven strategies, optimizing marketing channels
• Guide content marketing, creating engaging content for target audience
• Advise on CRM implementation, improving lead conversion and satisfaction
• Establish long-term

Digital Marketing Director

System1

Jan 2018 - Jan 2019 (1 year 1 month)

• Launched System1’s social media strategy to increase digital presence
• Developed and managed digital marketing campaigns on LinkedIn, YouTube, Facebook, and Instagram, and other channels as appropriate, for System1 Group and System1 Ad Ratings
• Devised product launch and ongoing strategies to drive online traffic to System1 Ad Ratings and company websites
• Managed online brand campaigns to raise Fame, Feeling, and Fluency for System1
• Responsible for planning and budgetary control of all digital marketing
• Reviewed new technologies and keeping the company at the forefront of developments in digital marketing
• Optimised the current website and developed a new System1 website Show less

E

Events & Social Media Consultant

Aug 2017 - Sep 2017 (2 months)

• Developed and distributed a survey to 3,000 UK residents and analyzed 1,733 responses to compare behavior and outlook of Londoners to Non-Londoners to develop specific event marketing strategies for each group
• Analyzed performance of major events content with other content on Visit London social media channels and competitors’ channels to develop recommendations that will improve Major Events content
• Reviewed and selected potential influencers that London & Partners can use from the US, UK, and EU for a variety of upcoming major events Show less

Global Consulting Project Student Consultant

L'Oréal

Mar 2017 - Apr 2017 (2 months)

• Analyzed consumer analytics on social media and Maybelline’s consumer data to construct typical customer profiles and journeys
• Identified communication channels to enhance customer engagement and differentiate Maybelline from competitors
• Created CRM strategy to increase customer-perceived value and brand love, through relevant channels and personalized content

H

Head Of Digital

Jan 2017 - Jan 2020 (3 years 1 month)

• Developed and executed digital strategy across all online platforms (website, social media, etc.) to build brand awareness
• Created, curated, and managed all digital content to increase target audience engagement and following (grew 10k to 85k+ in 2 years)
• Streamlined marketing and reporting activities to better gauge KPI metrics
• Implemented company re-branding to ensure consistency of digital presence
• Designed graphics and marketing materials to further promote brand’s mission of empowering gut health in everyone
• Optimized and managed blog-based website (and e-commerce store) to improve the user experience
• Collaborated with gut health professionals and design agencies (Jones Knowles Ritchie and Re

Advertising Research Consultant

System1

Jan 2017 - Jan 2018 (1 year 1 month)

• Researched emotional effectiveness and media spend of UK TV advertisements to confirm ads with a brand mascot outperform those without
• Examined mascot use across digital (YouTube, Facebook, etc.) and direct mail to confirm these effective devices are not sufficiently utilized beyond TV
• Analyzed all 626 long-term UK advertising campaigns between 1980 and 2016 to determine fluent device (consistent character or slogan) use
• Determined that long-term campaigns with fluent devices are 23% more likely to achieve market share gain and 22% more likely to achieve profit gain Show less

C

Cambridge Venture Project Student Consultant

Oct 2016 - Dec 2016 (3 months)

• Developed value propositions to lead to demand for Sentec’s technology that enables consumers to monitor and control water usage
• Conducted primary research to collect new consumer data and utilized existing research from other countries and parallel industries
• Created exploitation proposal to pitch to product manufacturer to demonstrate value of Sentec’s technology and potential market

MBA Candidate

Cambridge Judge Business School

Sep 2016 - Sep 2017 (1 year 1 month)

Concentration: Strategy & Marketing Elected Communications Chair – Cambridge School Business Club
• Designed flyers and invitations for student events and handled all promotions related to events
• Coordinated all external communication for organization
• Collaborated with Aiducation (international education charity) to plan joint events for business school

Senior Management Consultant II

M2 Strategy

Apr 2015 - Jul 2016 (1 year 4 months)

National Oceanic and Atmospheric Administration - National Weather Service
• Evaluated NWS intranet, identified As-Is state gaps, and made recommendations to NWS leadership in order to deliver a more streamlined and user-friendly site
• Developed and implemented a more efficient NWS intranet site by consolidating information and simplifying structure and layout to improve user experience
• Supported NWS Headquarters restructure by writing 5 communication plans, developing and presenting briefings, organizing 4 shared document systems, and creating 10 intranet pages
• Facilitated change management by creating training materials on corporate governance, project management, and communication to ensure employees seamlessly t

Senior Strategy & Analytics Consultant

IBM

Jul 2012 - Jan 2015 (2 years 7 months)

General Services Administration - Order Management System
• Documented 22 As-Is processes to encompass current state processes and pain points
• Increased efficiency of current processes by developing 15 To-Be processes, findings, and recommendations
• Ensured data quality via User Acceptance Testing to confirm accuracy and proper display of information prior to GSA delivery United States Postal Service - Mail Entry Payment Technology
• Composed strategy section within $100m re-compete contract and presented to IBM and USPS leadership
• Enabled client executives to make more informed decisions by creating detailed reports and dashboards
• Streamlined 10 previously manually-intensive reporting processes to track

Operations Client Database Management Delivery Manager

IRI

Jan 2011 - Jun 2012 (1 year 6 months)

• Supervised 4 cross-functional support teams, ensuring timelines and duties were communicated and met
• Led account issue resolution and communicated solutions and explanations to ensure customer satisfaction
• Collaborated with beauty sector clients to guarantee data parameters properly captured required information

Global Business Services Operations Associate

Nielsen

Jul 2010 - Jan 2011 (7 months)

• Managed consumer goods division project to deliver $2m in savings by eliminating dual processing costs
• Compelled clients to use an online data platform as a single source of data for reporting
• Created a strategy to ensure deliverables could continue to be met by new platform
• Defined metrics to indicate severity of transition risks and determined methods to mitigate each risk

Credit Intern

The Harvard Drug Group

Jan 2009

• Analyzed credit portfolios to establish credit limits up to $25,000 by gauging risk associated with each customer
• Ensured smooth transitions from the implementing of contracts to the purchasing of pharmaceutical products
• Processed documents and updated the central database so all information is current

A

Human Resources/Marketing Intern

Anrex Home Care Inc.

Jun 2008 - Jan 2009 (8 months)

• Collaborated with administrator, directors, and suppliers to resolve payment discrepancies
• Enhanced quality of patient care and satisfaction as well as maintained strong relations with physicians
• Created various marketing materials to present to doctors to gain customers and increase sales by nearly 30%
• Restructured interdisciplinary communication to improve patient care delivery

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Finance/Logistics Coordinator

Coalition of Indian Undergraduate Students

Jan 2007 - Jan 2008 (1 year 1 month)

• Raised over $26,000 to fund the largest student-run production on all of Michigan State's campus
• Organized 12 performances with 200 participants and accommodated 3,000 audience members
• Designed marketing materials to promote and present the event to campus as well as the suburbs of Lansing and Detroit including all major universities in Michigan

C

Finance Intern

Collins & Aikman

Jan 2007

• Streamlined invoice and requisition processing by transitioning from Excel into a more efficient database in Access, resulting in $42,000 in savings by discovering duplicate data entries
• Generated reports to forecast demand trends and decipher how to cut costs, increasing profits by 18%
• Utilized an ERP system to validate purchase requisitions and track invoices
• Evaluated manufacturing productivity to decide capacity utilization sufficiency at 102 facilities

S

Sales Associate

Jan 2006

• Processed transactions and executed exchanges and returns
• Greeted guests with a cheerful and welcoming attitude creating a pleasurable shopping experience
• Collaborated with over twenty sales associates resulting in a sales increase of 10-15% in three months

S

Hotel Operations Intern

SHRW, LLC

Jan 2005 - Jan 2006 (1 year 1 month)

• Strengthened hotel’s rapport with clientele by accommodating requests to establish better customer relations
• Implemented a live inventory system so stockroom information is able to be retrieved immediately
• Analyzed sales trends, inventory reports, and vendor production schedules to ensure optimum inventory turnover

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Priya A

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