Adam Binnie
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Chief Product Officer, HRS
British Columbia, Canada
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Chief Product Officer, HRSMitratechJul 2026 - Current (3 months)Chief Product Officer for Mitratech's HRS portfolio, overseeing product strategy, innovation, and go-to-market alignment across the business. Bring a commercially minded approach to product leadership — translating market opportunity into revenue growth while building strategic partnerships across the AI and enterprise software ecosystem. Focused on developing high-performing, customer-obsessed product teams and scaling a portfolio built for the next generation of HR compliance and workforce technology.- Chief Innovation OfficerVisier IncOct 2023 - Jul 2026 (2 years 10 months)Launched Visier’s first AI experience in 2024, our fastest adopted new offering. This AI is expanding user penetration, has been purchased by 30% of our large enterprise customers, and delivered to over 20,000 SMB customers - making our AI accessible to 2M users.
Created transformation product alliances around AI, with first success with Microsoft, gaining Visier unique co-marketing activities as part of the Microsoft AI Tour and connecting to executives at the highest level. - Chief Product OfficerVisier IncMay 2014 - Nov 2023 (9 years 7 months)Collaborated with the CEO, CSO and CFO to ensure our strategy was communicated clearly to our board, and our roadmap was focused and aligned to that strategy. Evolved our strategy from innovators, through early adopters to early majority. Expanding from a single high touch product for innovative large enterprises, to a portfolio that ensures continued customer investment, all while increasing our average contract value, gross retention 90+, and gross margins over 75%.
Developed a true platform, with deep extensibility, that expanded from Talent Analytics to the most comprehensive solution for People Analytics, targeting segments like Finance (BNY, Standard Bank, CBA, etc), High Tech (LinkedIn, eBay, Micron, etc), Life Sciences (Merck, - SVP Emerging Products (BIT)SAPNov 2013 - May 2014 (7 months)Consolidated research projects around the Internet of Things, bringing 60+ developers together to create commercially viable solutions across 10 locations and rationalizing into a market strategy.
- GM & Global VP Business Intelligence SolutionsSAPOct 2010 - Nov 2013 (3 years 2 months)Responsible for all aspects of market success for the market leading Business Intelligence solutions from SAP. Managed the$2B active customer base. Launched BI XI 4 a landmark release.
- Vice President Product Management Emerging TechnologiesSAPJan 2008 - Oct 2010 (2 years 10 months)Launched a unique high performance analytical client SAP Explorer that was adopted heavily by SAP to showcase their HANA innovations and extend their market dominance in BI.
- Senior Director Emerging StrategiesBusiness ObjectsDec 2000 - Jan 2008 (7 years 2 months)Created new analytical solutions to access new markets. Introduced search based BI experience, that generated new patents for Business Objects, generated thought leadership, and leveraged partners (IBM, Borland) to launch Crystal Reports to the Java Developer market. Acquired text analytics products Inxight Software to augment the portfolio and extend into unstructured data.
- CSnr Mgr Sales ConsultingCrystal DecisionsSeagate SoftwareNov 1996 - Dec 2000 (4 years 2 months)Managed a team of 14 pre-sales consultants covering all of the Eastern US and was responsible for staff acquisition growing the team from 3 to 14 in 8 months, while maintaining the best sales performance of any group within Crystal Decisions; this included transition during acquisition and conversion from single product to multiple product line selling.
- HSales ExecutiveHolistic SystemsApr 1996 - Nov 1996 (8 months)Developed a Virgin Sales Territory in SE US that produced on quota performance in first year of $1.6M in revenues.
- HPrincipal Sales ConsultantHolistic SystemsFeb 1991 - Apr 1996 (5 years 3 months)Developed Sales Opportunities that resulting in exceeding every Quarterly target for 2 years. Included activities in FedEx, Coca-Cola ($600K), AT&T ($4M+), IBM ($4M+), AlliedSignal ($1M+), Advanta ($1M+), MBNA ($1M+).
- TSenior Programmer AnalystThorn SoftwareSep 1989 - Feb 1991 (1 year 6 months)Creating custom software products for retail customers, using native RPG III, Cobol, 'C', and Dbase. Worked solo on 4 concurrent projects, backup on 5th, and core programmer on 6th
Education
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- BEng(Hons, Electronic and Computer EngineeringUniversity of BirminghamJan 1986 - Jan 1989 (3 years 1 month)