D
Diana Massaro
About
Detail
Retired CMO in B2B SaaS | Now Teaching, Coaching, and Backing the Next Generation of Entrepreneurs
Houston, Texas, United States
Résumé
Jobs
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Marketing AdvisorZero NetworksMar 2024 - Current (2 years 5 months)- Rice UniversityRice UniversityMar 2024 - Current (2 years 5 months)I teach Tech Product Management and Communications for Entrepreneurs with the Liu Idea Lab for Innovation and Entrepreneurship (https://entrepreneurship.rice.edu/).
- AdvisorZero NetworksMar 2024 - Current (2 years 5 months)
- University LecturerRice UniversityMar 2024 - Current (2 years 5 months)I teach Tech Product Management and Communications for Entrepreneurs with the Liu Idea Lab for Innovation and Entrepreneurship (https://entrepreneurship.rice.edu/).
- AdvisorSparkCXJan 2024 - Current (2 years 7 months)
- Advisory BoardSparkCXJan 2024 - Current (2 years 7 months)
- Chief Marketing OfficerSkyhigh SecurityFeb 2022 - Jan 2024 (2 years)Skyhigh Security emerged out of McAfee Enterprise in 2022 when Symphony Technology Group purchased McAfee. Skyhigh focuses on data security in the cloud and is part of the Security Service Edge industry. My role as CMO encompassed PR, internal comms, demand gen, thought leadership, product marketing, creative, competitive analysis, analyst relations, etc.
- Chief Marketing OfficerARMOR DEFENSEMar 2016 - Aug 2021 (5 years 6 months)Armor is a global cybersecurity software company that simplifies protecting data and applications in private, public, or hybrid cloud environments. I had an amazing five years growing the marketing team, dramatically increasing brand recognition and leads, increasing parter lead growth, and increasing revenue.
- PChief Executive OfficerProdagio SoftwareMar 2014 - Feb 2016 (2 years)Prodagio was a SaaS-based contract management and AP automation software company. We pursued a grow-and-sell strategy that resulted in a profitable sale.
- Vice President Marketing and Product ManagementWolters Kluwer ELM SolutionsNov 2007 - Oct 2012 (5 years)Datacert made sofware for corporate legal departments. I led product management, product marketing, and marketing teams to develop and promote solutions to Global Fortune 500 corporate legal departments. My proudest accomplishment was leading the next generation of products which resulted in doubling revenue over two years. Datacert was acquired by Wolters Kluwer in 2014.
- Vice President Professional ServicesPROSDec 2004 - Nov 2007 (3 years)At PROS, I led a team of twenty pricing consultants who implemented software. These projects took up to a year and were a massive effort in change management for clients. I helped PROS go public in 2007 and even got to go to the NYSE for the bell ringing. Part of my job was to travel to our biggest customers regularly to ensure everything was on track. I left PROS soon after I had my third child to be closer to home for those early years.
- Vice President Product ManagementSymantecNov 2000 - Oct 2004 (4 years)BindView's products helped administer and secure operating systems, applications, and databases. I had a team of ten product managers that drove product strategy, defined requirements, determined pricing, and trained the sales teams. BindView eventually was acquired by Symantec.
- Product MarketingHewlett Packard EnterpriseAug 1994 - Oct 2000 (6 years 3 months)Started in product marketing for desktop PCs right out of graduate school. Compaq was booming during this time and I was promoted four times in six years. When I left, I was managing 23 employees.
Education
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- MS, StatisticsStanford University
- The American University of ParisThe American University of Paris
Projects (professional or personal)
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