Digital Marketing Intern at UNT CoLab
UNT College of Merchandising, Hospitality & Tourism
Aug 2024 - Dec 2024 (5 months)
Key Accountabilities:
• Responsible for designing social media content to elevate brand messaging and boost audience engagement
• Relied upon to collect and analyze social media and e-commerce data to develop an optimized marketing strategy aligned with customer behavior
• Effectively collaborates with local businesses to execute successful events and enhance brand identity/visibility Key Achievements:
• Improved customer segmentation, leading to a 10% increase in targeted email open rates
• Enhanced social media engagement 15% by strategically implementing a detailed content calendar