Tiago Gil

Head of Paid Media and Performance

Xray

Jan 2021 - Current (5 years 10 months)

Lead the global paid media strategy for Xray products, aligning campaigns with business goals to drive measurable results. Built and scaled performance-focused programs across digital channels, with a strong focus on analytics, efficiency, and revenue impact. Key Responsibilities and Achievements: ➜ Developed and optimized campaigns across Google Ads, LinkedIn Ads, and programmatic platforms, driving consistent growth in qualified leads and engagement. ➜ Executed A/B tests on landing pages, resulting in a 20% increase in CTR, 15% improvement in impression share, and 20% boost in conversion rate. ➜ Reduced cost per lead by 20% through audience segmentation and creative optimization. ➜ Used GA4 and Looker Studio to track performance, extract

Head of Paid Media and Performance, Xray & TestRail

Idera, Inc.

Apr 2023 - May 2024 (1 year 2 months)

Led the global paid media strategy for two flagship test management products, Xray and TestRail. Responsible for aligning performance marketing initiatives with business goals, driving pipeline growth, and optimizing ROI across digital channels. Key Responsibilities & Achievements: ➜ Designed and executed full-funnel campaigns on Google Ads, LinkedIn Ads, and programmatic platforms, generating qualified leads and increasing product visibility. ➜ Managed budgets and optimizations in line with quarterly goals, ensuring cost-efficiency and lead quality. ➜ Tracked and analyzed performance using GA4 and Looker Studio, delivering insights that improved CTR, conversion rates, and lowered CPL. ➜ Partnered with product, marketing, and sales teams to

Marketing Performance Manager for Test Management | Xray & TestRail

Idera, Inc.

Jan 2022 - Apr 2023 (1 year 4 months)

Managed day-to-day execution and optimization of paid media campaigns for Xray and TestRail, focusing on lead generation, conversion improvement, and campaign performance. Key Responsibilities & Achievements: ➜ Planned and optimized campaigns on Google Ads and LinkedIn Ads, contributing to steady increases in lead volume and engagement. ➜ Tracked key metrics (CTR, CPL, conversion rate), adjusting campaigns for performance and budget efficiency. ➜ Delivered actionable insights through GA4 and internal reporting tools, improving targeting and messaging effectiveness. ➜ Collaborated with cross-functional teams to align campaigns with product releases and business priorities, contributing to marketing-driven pipeline growth. Show less

Digital Marketing Specialist

WYperformance

Mar 2020 - Dec 2020 (10 months)

Managed performance marketing campaigns across multiple platforms, focusing on lead generation, ROI optimization, and aligning strategy with client goals. Delivered actionable insights through data analysis and reporting. Key Responsibilities and Achievements: ➜ Planned and executed campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and Bing Ads, tailored to diverse client objectives. ➜ Optimized multi-channel campaigns, consistently improving lead acquisition and cost-efficiency. ➜ Implemented and monitored tracking systems to ensure accurate measurement of campaign performance. ➜ Produced detailed performance reports and presented insights to clients, highlighting results and improvement opportunities. ➜ Managed budgets and timeline

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Digital Marketing Specialist

GoldNutrition

Feb 2018 - Feb 2020 (2 years 1 month)

Led digital marketing initiatives focused on paid media, SEO, and performance analytics. Played a key role in increasing digital visibility, driving qualified traffic, and optimizing campaign performance. Key Responsibilities & Achievements: ➜ Managed paid campaigns across Google Ads, Facebook Ads, and Instagram Ads, including search, display, and remarketing. ➜ Executed remarketing strategies that improved conversion rates while reducing acquisition costs. ➜ Implemented GA and GTM for accurate campaign tracking and data analysis. ➜ Conducted technical SEO audits (canonicals, hreflangs, site speed) and developed link-building and on-page optimization strategies. ➜ Created SEO-driven content based on keyword research, improving organic traff

Digital Marketing Specialist

Jelly - Digital Agency

Aug 2017 - Jan 2018 (6 months)

In this role, I specialized in planning and executing diverse digital marketing strategies, focusing on paid media campaigns, SEO, and content creation. I contributed to enhancing clients’ online presence and achieving measurable business outcomes. Key Responsibilities and Achievements Campaign Management and Strategy: ➜ Managed and optimized campaigns across Google Ads, Facebook Ads, and Instagram Ads, achieving increased visibility and engagement; ➜ Designed and implemented A/B testing strategies to improve ad performance and conversion rates; ➜ Developed remarketing and audience targeting strategies, driving traffic and reducing customer acquisition costs. SEO and Website Optimization: ➜ Conducted technical SEO audits and keyword researc

Digital Marketing Consultant

Consultant

Nov 2016 - Nov 2019 (3 years 1 month)

Specialized in creating and executing data-driven digital marketing strategies, focusing on paid media, SEO, and content creation. Helped clients enhance online presence and achieve measurable business outcomes. Key Responsibilities & Achievements: ➜ Designed and optimized paid media campaigns on Google Ads and Facebook Ads to boost visibility and engagement. ➜ Conducted market and competitive research to tailor campaigns and reduce customer acquisition costs. ➜ Developed remarketing and audience targeting strategies to increase ROI. ➜ Performed technical SEO audits and keyword research to improve organic rankings and drive website traffic. ➜ Applied SEO best practices to enhance content and user experience, aligning with target audience ne

Graphic Designer and Manager of the Portuguese Air Force Media Center Design Department

Portuguese Air Force

Nov 2010 - Nov 2016 (6 years 1 month)

Led creative design initiatives and managed resources within the Media Center Design Department, focusing on multimedia design, communication strategies, and project execution across digital and offline platforms. Key Responsibilities and Achievements Graphic Design and Multimedia: ➜ Designed and produced infographics and visual assets for multimedia platforms (web, offline, mobile); ➜ Developed user-centered interfaces and information designs to enhance engagement and usability; ➜ Provided image consultancy and advanced image treatment to maintain high visual standards. Team and Project Management: ➜ Managed resources and personnel within the Audiovisual Center's Design Department, ensuring project deadlines and quality benchmarks were met

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Tiago Gil

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