Global head of martech product (adtech, growth, brand, and loyalty marketing)
Wayfair
Jan 2020 - Jan 2022 (2 years 1 month)
Led product team of 25 directing the work of a 200+ member engineering and data science team that builds the awesome growth/brand marketing/adtech and customer communications engine that touches 100+ million consumers and turns $X billion in marketing spend into $XX billion in revenue for the world's top online destination for everything home.
We build great campaign, data, bidding, and other adtech products across paid/organic search and social, programmatic display, online/linear video, influencers, email, push, SMS, and direct mail. Also responsible for productization of AL/ML-driven capabilities involving bidding, customer communications, and ads.