Joseph Galarneau

Joseph Galarneau

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AI martech CPTO @ Vidmob .|. Ex: Wayfair global martech product head, CivicScience CPO & head of data science, Newsweek/Daily Beast COO .|. 2x SaaS founder/CEO
United States

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Jobs verified_user 0% verified
  • VidMob
    Chief Product & Technology Officer
    VidMob
    Jan 2025 - Current (1 year 9 months)
    Vidmob is The Creative Data Company, the market leader in using AI/ML-generated insights to empower top agencies and brands like The Home Depot, L’Oréal, and WPP to make better creative and media decisions, boosting ROI by 50%+.

    We've trained our models on billions of ads over the past decade and can predict and prescribe exactly how to make your advertising better, today.

    Lead a talented global team of engineers, product managers, data scientists, and designers.
  • Entrepreneurs Roundtable Accelerator
    Entrepreneur in Residence, lead mentor, and however I can help entrepreneurs
    Entrepreneurs Roundtable Accelerator
    Jan 2015 - Current (11 years 9 months)
    Paying it forward by advising start-ups for the East Coast’s largest accelerator on product strategy, business operations, fundraising, and technology. Also mentor start-ups from 20+ countries in global accelerator program. Always happy to speak with start-ups interested in applying to ERA or looking to relocate to NYC.
  • CivicScience
    Chief Product Officer & Head of Data Science (AI-driven consumer insights and activation platform)
    CivicScience
    Jan 2022 - Jan 2025 (3 years 1 month)
    Led product, data science, and UX for the leading realtime consumer insights, activation, and ad measurement platform that analyzes everything about everything. CivicScience samples of millions of daily consumer opinions to become the first to know about important trends, which is why leading brands like Microsoft, Bank of America, Target, and Google trust our data to guide their strategies.

    Led development of CivicScience's AI/ML applications that distill insights from our database of 5 billion consumer poll responses and advanced ML models that can predict an array of economic indicators ahead of anyone else, forecasting the future for any consumer-facing industry. Also using this same data to power an advertising platform tha
  • Wayfair
    Global head of martech product (adtech, growth, brand, and loyalty marketing)
    Wayfair
    Jan 2020 - Jan 2022 (2 years 1 month)
    Led product team of 25 directing the work of a 200+ member engineering and data science team that builds the awesome growth/brand marketing/adtech and customer communications engine that touches 100+ million consumers and turns $X billion in marketing spend into $XX billion in revenue for the world's top online destination for everything home.

    We build great campaign, data, bidding, and other adtech products across paid/organic search and social, programmatic display, online/linear video, influencers, email, push, SMS, and direct mail. Also responsible for productization of AL/ML-driven capabilities involving bidding, customer communications, and ads.
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    Board of advisors
    RealizedCare
    Jan 2018 - Jan 2025 (7 years 1 month)
    Acquired by XRHealth in February 2025.

    Personalized support to manage chronic pain through a digitally-powered care management platform. RealizedCare works with health plans, employers and value-based providers to identify, assess and engage members through a fully managed solution. Advised company beginning at pre-seed stage.
  • Verve
    Chief Product Officer (mobile advertising and location data platform)
    Verve
    Jan 2018 - Jan 2019 (1 year 1 month)
    Reporting to CEO, senior product exec that led product and UX/design team. Verve understands consumer behavior by using ML to analyze trillions of monthly transactions from 200+ million US devices covering 90%+ of households. The company's technology, premium inventory, and analytics empower marketers to engage consumers with customized mobile app ad experiences.
  • Mezzobit acquired by OpenX
    Co-founder & CEO (ML-driven data management platform)
    Mezzobit acquired by OpenX
    Jan 2012 - Jan 2018 (6 years 1 month)
    Mezzobit's SaaS platform pioneered the martech security category, using machine learning to serve as a data firewall for thousands of sites. We empowered enterprises to detect and stop hidden problems caused by martech/adtech partners related to value leakage, site performance, privacy and fraud. Served as principal product architect, with four patent filings.

    Raised millions in investment from founders of Teradata, Moat, and Undertone, as well as leading seed funds and strategics; managed profitable sale of business to OpenX; and built team in US and Europe of 15 engineers and data scientists. Had a lot of fun, lost a lot of sleep. Spent 2016-18 as VP of product at OpenX and transitioned to advisor after completing the Mezzobit
  • Yale University
    Adjunct Lecturer and Board of Advisors, Yale Publishing Course
    Yale University
    Jan 2010 - Jan 2016 (6 years 1 month)
    Served on board of advisors for Yale Publishing Course, helping to recruit speakers, develop curriculum, and execute marketing for program. Taught digital strategy, product management, analytics, and new venture creation to hundreds of global media professionals.
  • IAC
    Chief Operating Officer and Digital General Manager, Newsweek & Daily Beast
    IAC
    Jan 2009 - Jan 2011 (2 years 1 month)
    Reporting to CEO, oversaw all things digital and other core business functions with team of 100+ and $100M+ P&L as key member of exec team that managed spin-out from Washington Post Company and acquisition by IAC. Oversaw two global sites reaching 30M+ consumers. Restructured/rebooted iconic global media brand, helping to remove $50M in costs in under a year. Became first major media site to move 100% to Amazon Web Services and served on AWS global advisory board.
  • New York University
    Adjunct professor (product management and analytics)
    New York University
    Jan 2007 - Jan 2011 (4 years 1 month)
    Developed NYU’s first class in digital product management, which I taught for both graduate students and in professional development classes (as well as did abbreviated versions in China). Also developed and taught graduate class in digital analytics and audience development.
  • THOMAS
    Chief Technology Officer + Head of Enterprise Product
    THOMAS
    Jan 2007 - Jan 2009 (2 years 1 month)
    Reporting to CEO of this leading global on-line business information provider and developer of SaaS-based enterprise catalog management tools, served as company's first corporate CTO, leading team of 160+ onshore/offshore technologists and product/program managers.
  • New York Magazine
    Chief Technology Officer + Head of Digital Product
    New York Magazine
    Jan 2004 - Jan 2007 (3 years 1 month)
    As first CPTO, led online strategic refocusing and investment initiative that built the foundation for a digital success story. Resulted in multi-year 100%+ YoY traffic and revenue growth, evolving into the magazine industry's most award-winning network of sites reaching 30M+ monthly visitors. Stood up new technology stack and team in 60 days after spin-off from KKR holding company. Build team from 0 to 20+.
  • KPMG US
    Senior consulting manager (global media, CPG, and supply chain practices)
    KPMG US
    Jan 1999 - Jan 2004 (5 years 1 month)
    Served as a practice leader within global media segment, and led $20M+ engagements with teams from three continents. Clients included The New York Times, JPMorgan Chase, Advance Publications, and Philip Morris.

    Management/technology consulting, including digital and content strategy, M&A, product management, and organizational change strategy.
Education verified_user 0% verified
  • North Carolina State University
    BS, Physics
    North Carolina State University
  • Duke University  The Fuqua School of Business
    MBA, General management
    Duke University The Fuqua School of Business
  • North Carolina School of Science and Mathematics
    North Carolina School of Science and Mathematics
    North Carolina School of Science and Mathematics
Projects (professional or personal) verified_user 0% verified
    Publications verified_user 0% verified
    • S
      Collaboration in Action
      Smart Enterprise Exchange Aug
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      Lower Manhattan Gains Ground as Publishing Hub
      New York Times Nov
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      In Conversation with Newsweek's CIO: "The Cloud Was a Good Move for Us."
      Sand Hill Group Jun
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      Acxiom’s data disclosure: transparent .. or just tricky?
      GigaOm Sep
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      How Mezzobit is helping publishers retain audience value
      StumbleUpon Innovators Apr
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      Member of Editorial Board (2009-current)
      Publishing Research Quarterly Jan
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      Data Distrust Forces Drastic Decisions
      Big Data Republic Oct
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      Mezzobit pitches at ADTHINK 2015
      Advertising Club of New York May
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      21 People in NYC Content You Must Know About
      AlleyWatch Dec
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      Header Bidding Isn't Helping Improve Ad Quality, Brand Safety
      MediaPost Mar
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      2014 SXSW Interactive Session Spotlight: In Data We Distrust - Fixing Online Privacy
      SXSW Interactive blog Jan
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      Celebrating Data Privacy Day, the Internet's first "data report card" scores the web each month on data collection, cons
      PR Newswrire Jan
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      Attempting to Solve the Duality of Data Collection and Privacy
      Audience Development Magazine Oct
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      Cloud computing and the media industry
      Business Insider Dec
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      Wayfair Marketing: Growth, Personalization and Experimentation at a Massive Scale
      Wayfair Tech Blog Jul
      Every day, Wayfair has millions of interactions with customers, potential shoppers, and suppliers through personalized ads, emails, videos, text messages, and app notifications. MarTech systems make this possible at a scale experienced by few other e-commerce companies, and we’re already mapping out what 10x looks like.
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      Reclaim your real estate: How publishers can kick third-party tags to the curb
      Digiday Mar
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      The economics of content: converting “Viewers” into “Doers”
      American Business Media May
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      Study: Ad-tech use shines light on fringe, fake news sites
      Associated Press Jan
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      Internet Privacy: Are Lawmakers Thinking About It All Wrong?
      TechPresident Sep
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      CivicScience embraces AI to provide detailed insights to major brands
      TEQ Magazine May
      Machine learning (ML) has helped us to make sense of that massive flow of data since CivicScience’s founding, when it was fledged from a Carnegie-Mellon technology incubator. But even so, the recent pace of progress has been astonishing 一 breathtaking, honestly 一 to those of us who’ve been building technology products for decades.
    This is a community-created genome.