Anna Akerman
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Client Solutions Manager @ Meta | Growth Marketing Trainer and Coach | Ex - Uber
Amsterdam, North Holland, Netherlands
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Résumé
Jobs
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Client Solutions ManagerMetaSep 2022 - Current (4 years 2 months)- Growth Marketing & Growth Hacking Trainer and CoachGrowth TribeDec 2020 - Jan 2022 (1 year 2 months)• Training in the Immersive Growth Marketing Course
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• Providing personal coaching and guidance to Growth Tribe course participants
• - Performance Marketing ManagerMessageBirdSep 2019 - Nov 2020 (1 year 3 months)• Defining the global B2B user acquisition strategy
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• Planning performance marketing campaigns across all products
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• Outlining and executing the lead generation strategy
• - Display/Programmatic Performance Marketing ManagerUberNov 2016 - May 2018 (1 year 7 months)• Bringing display and programmatic advertising in-house for EMEA region
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• Defining display and programmatic strategy for UberEATS in EMEA
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• Executing integrated branding campaigns for UberEATS in EMEA
• - Growth Marketing AssociateUberAug 2016 - Oct 2016 (3 months)• Introducing City success campaign approach in EMEA
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• Running performance marketing for user acquisition in EMEA
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• Onboarding new channels with EMEA focus
• - Account ManagerZenithJan 2016 - Jul 2016 (7 months)• Digital media planning
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• Developing strategic accounts
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• Managing programmatic strategy and campaigns
• - Programmatic Account ManagerVivakiOct 2013 - Dec 2015 (2 years 3 months)• Managing international accounts with a focus on European markets
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• Planning and managing programmatic campaigns
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• Educating and training emerging markets
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• Coordinating the Audience on Demand program transition to agencies
• - JJunior MarketeerJun 2012 - Sep 2013 (1 year 4 months)• Developing acquisition and awareness online marketing campaigns
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• Managing mobile advertising campaigns on Google AdWords, Facebook, ad networks
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• Developing and testing creatives for advertising campaigns
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• Social media communications campaigns planning
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• Email marketing campaigns planning and execution
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• Reporting and analyzing marketing campaigns performance
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• Consumer insights and user research
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• Creating marketing promotional materials
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• App store optimization and release management
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• Providing marketing event support
• Show less - MMarketing InternDec 2011 - Jun 2012 (7 months)• Managing Google AdWords and Facebook advertising
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• Marketing campaigns reporting
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• Executing the social media communications plan
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• Tracking competitor performance
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• Searching for local marketing opportunities in the markets of interest
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Education
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- master, MSc Economic and Consumer Psychology, Social PsychologyUniversiteit LeidenJan 2010 - Jan 2011 (1 year 1 month)
- Specialist degree General Psychology, PsychologyLomonosov Moscow State University (MSU)Jan 2005 - Jan 2010 (5 years 1 month)