Venkata Pagadala

Senior SEO - Apartments.com

CoStar Group

Oct 2022 - Current (2 years 11 months)

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Senior SEO Software Developer

American Addiction Centers

Apr 2019 - Oct 2022 (3 years 7 months)

Senior SEO Software Developer | Technical SEO | On-Page Optimization | Website Architecture Technical SEO: Conducting technical site audits to identify and fix schema errors, XML errors, redirects issues, content duplication, indexability, crawl accessibility, and snippet/schema markup issues, with a focus on Google's preferred JSON-LD schema markup. Implementing mobile-first design, indexing, optimization, and page speed techniques, using tools like Google Page Speed, GTMetrix, Google LightHouse, Chrome DevTools, and tutorials. Optimizing images and layouts by optimizing alt tags, implementing the srcset attribute, and hosting large-sized images in cloud hosting platforms like AWS. SEO & Business Requirements / Management Skills: Creat

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SEO Manager & Business Analyst

DYAD Ventures

Jan 2018 - Mar 2018 (3 months)

• Engage client to gather software requirements/business rules, and ensure alignment with development teams • Translate stakeholder requirements into over 10 different tangible deliverables such as functional specifications, user cases, user stories, workflow/process diagrams, data flow/data model diagrams. • Creating a strategy from scratch and designing website architecture from an SEO perspective. • Running web audits using SEM rush, WooRank, Screaming frog, pindom. Developing a report which includes ON page audit, OFF page audit, Technical Audit. • Worked on WordPress (CMS) for our major projects and use different plugins for optimizing the tags and meta description. We work on different elements of ON page SEO like optimizing headin

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SEO (Search Engine Optimization Specialist) and Analytics Administrator

DYAD Ventures

Jan 2018 - Feb 2019 (1 year 2 months)

• Worked with on different metrics like eVar (Conversation variables), Props (Traffic variables) • Worked on Analytics workspace for traffic analysis (Dimensions and metrics) and building custom dashboard and linking to panels and exporting required data set • Worked on adobe dynamic tag management, to track engagement and conversations from different resource to website • For A/B testing we used Adobe target and integrated with adobe analytics workspace, to check the performance • Worked on Epic – level requirements, sprint user stories (User stories) and acceptance criteria • Working with AEM and Development team to ensure data layer are constructed and working as per requirement • Working on Data layer management using Context Hub

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SEO Specialist and Web Engineer

Sprout for Business

Apr 2016 - Jun 2016 (3 months)

• We use both Google and Adobe tools (Google Analytics, Adobe analytics) for web analytics and we used GTM a(Google tag management and Adobe DTM( Dynamic tag management ) • Working for entrepreneurial marketing solution firm as SEO Manager reporting directly to COO • Managed, applied, and advised ON PAGE SEO and OFF page SEO best search practices for over 40 accounts monthly. • Audited and optimized site content while maintaining focused keyword relevance for featured products including internet search. Using tools like Woorank, Screaming frog, Google Webmaster, Google Analytics • Analyzed website traffic data and keyword relevance using in-house analytics & SEO tools including Google Analytics, Google Webmaster tools, Bing Webmaster tools

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SEO Manager

Sprout for Business

Apr 2016 - Dec 2017 (1 year 9 months)

• Developed and implemented interactive marketing strategies for about 15+ clients that improved search engine performance • Audited, optimized site content and focused keyword relevance for featured pages including internet search • Analyzed data to identify trends using google trends etc., generate reports and adjust campaigns as necessary to produce the most optimal ROI • Analyzed website traffic data and keyword relevance using in-house analytics & SEO tools including like Google Analytics, Adobe Marketing Cloud, Google Console, SEMrush, Google AdWords, • Collaborated with internal teams to enhance design, usability, content and conversion points of websites and web properties • Interacted with internal team including CMO by collaborati

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Graduate Assistant

New England College

Mar 2016 - Jun 2016 (4 months)

Selected by faculty to a co-teach graduate level course in Device and Network Communications. Assisted in teaching graduate students the architecture, concepts like (addressing DNS, ports, packet switching, network types WANs, LANs OSI layers, TCL/IP, TCP, UDP, peer to peer networks, computer networks terminology, design, and management issues related to the modern environment of networking and data communications. Explained and exhibited the Wireshark in Network and commutation labs. Had a session on software Vulnerabilities SQL Injection, cross-site scripting(xss), inclusion Vulnerabilities LFI & RFI, brute force attack, Redirect & forward, missing function level access control. And apply some software Vulnerabilities.

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Software Developer

Visakhapatnam Steel Plant

Oct 2014 - Jun 2015 (9 months)

• Developed innovative “Complaint Management System” to enhance quality; implemented for widespread use in plant • Engineered system to enable employees to notify repair teams of critical malfunctions in plant • Designed front-end using HTML5, JavaScript, CSS3; used XAMPP software to connect front-end to MySQL using Apache • Worked on vizagsteel.com web pages, implemented Image optimization to improve load speed, worked on URL redirects, removed dead pages, fixed all crawl errors (Used Google webmaster/ Console & Google Analytics), Brower’s cache. Worked on Site architecture (Made user-friendly Navigation) • Created content to for vendor and product pages and send to Lead SEO for approval which helps to increase the chance of visitor per

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Java UI Developer

HCL career devlpment center

May 2013 - Oct 2013 (6 months)

• Developed a Web based application, worked on increase the security level of e-commerce websites • Demonstrated ability to build e-commerce site basic and form-based authentication, authorization, Java security. • Working on integrating Google analytics in website • Worked on Optimizing the product page (Updating content pages with targeted keywords in Title tags, Meta description, Image alt tags and improve the load speed of webpages. • Administered web analytics dashboards, reports, and keywords reporting tools; worked with internal teams in meeting their goals through month-by-month keyword rank, overall and organic web traffic to identify key website trends • Monitored and evaluated search results and performance for clients to mainta

Venkata Pagadala

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