Marco Pilco Vinueza

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Profesor de Analítica Web

IMF Smart Education

Apr 2020 - Current (4 years 8 months)

Head of Performance Marketing

Parclick

Apr 2020 - Current (4 years 8 months)

Reporting to the COO, I am responsible for all of Parclick's European Performance actions. • Responsible for the restructuring of Google Ads campaigns: We managed to increase the volume of keywords with a quality score above 7, which brought us CPC savings and improvements in the conversion rate. • Responsible for the purchase and implementation of Search Ads 360: I was responsible for studying our digital assets and then implementing all the floodlights and variables necessary for the tool to work successfully. • Responsible for the launch of numerous experiments in Google Optimize aimed at improving the conversion rate of our landing pages. Together with the campaign restructuring project, the tests launched in Google Optimize allowed us

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Google Shopping Lecturer

Hbilon

Jan 2020 - Jun 2021 (1 year 6 months)

Google Analytics & Google Ads lecturer

Adveischool

Jun 2019 - Dec 2020 (1 year 7 months)

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Digital Marketing Director | E-commerce

Naturhouse

Apr 2019 - May 2020 (1 year 2 months)

Direction of the Digital Marketing strategy of the new Naturhouse Ecommerce - Creation and implementation of the new image of Naturhouse in digital environments Implementation of the new Inbound Marketing process with direct impact on the growth of the British, American and Spanish markets. - Management of the Marketing and Commercial teams in these three countries. I lead a team of 5 people in charge of the creation of the new digital channel. - Unification of Naturhouse's worldwide advertising ecosystem: creation of the infrastructure of accounts in Facebook and Google Marketing Platform, unifying all the data sources of the different countries, which allows us to exploit synergies with the data of each one. - Responsible for the launch

Senior Digital Project Manager - Performance / Account Director

Making Science

Mar 2018 - Apr 2019 (1 year 2 months)

Responsible for launching digital campaigns in new markets for MAPFRE, MakingScience's main customer: - Activation of campaigns in Paid Search, Paid Social, Display, using the DoubleClick suite as the main management, optimization and reporting tool. - Design management of Landing Pages 100% focused on lead capture. - Project management with internal agency teams, stakeholders and business managers. Responsible for the management of Digital Marketing campaigns for clients such as Sareb, Unicef and the Rajapack ecommerce.

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Digital Marketing Manager | EAE Business School

Grupo Planeta

Jan 2017 - Mar 2018 (1 year 3 months)

Reporting to the Marketing Director, I am responsible for the digital acquisition strategy for EAE and Ostelea Business Schools: - Creation of strategic plans to ensure the acquisition of leads in the digital ecosystem. - Management and coordination of the team: Creatives, Designers, Online Marketing Agency together with the other departments of both business schools. - Audit, monitoring and redesign of SEM strategy (Google and Bing). - Creation and implementation of SEO strategies - DoubleClick Ecosystem Implementation and integration with CRM and Analytics tools. - Analysis, design and implementation of other business variables to increase the capture of leads in CPM, CPC and CPL models in SEM, display, affiliation, social networks,

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Head of Digital Performance

Gbalo

Nov 2015 - Dec 2016 (1 year 2 months)

Reporting to the General Direction, I was responsible for the Performance Department in Góbalo: - Creation and execution of Media Plan oriented to achieve leads, direct sales or with Branding objectives, through different channels: Paid Social, Display Advertising, RTB, Affiliation, Paid Search. Contact and negotiation with support companies and suppliers of performance solutions. Activity in the education, industry, fashion and health sectors. Specialist in the development and execution of Paid Search Strategies. Daily work with Autobidding tools: Marin Software & DoubleClick Search. Design of the department's organizational structure. Selection and training of the team specialized in Performance.

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Paid Search Senior Analyst

iProspect Spain Dentsu Aegis Network

Feb 2015 - Nov 2015 (10 months)

Reporting to the Head of the Paid Media department, I was the responsible for set-up and optimization of search engines campaigns (Google and Bing) for the large corporate accounts, using daily DoubleClick Search as Auto bid and Management tool. Concerning client service department, I also was designing online marketing strategies creating new business opportunities for touristic, healthcare, toys and fashion sectors.

Senior Digital Marketing Consultant

Topcon Positioning Systems

Nov 2012 - Jan 2015 (2 years 3 months)

Reporting to the Project Director and being a leader of the junior consulters’ team, I was the responsible for management of 11 accounts that belonged to different industries: logistic, fitness, energy, education, beauty and healthcare. SEM Account Manager: research on key words and the accurate structuring of Google Adwords accounts of our clients. Constant monitoring and optimization of every campaign with ROI target. I work with search, display and remarking strategies. Professional tools used: SEMrush, Google Editor, Google Trends, and Keyword Planner. SEO consultant: initial research on a web page and its improvement advisement (as well as SEO on and off page strategies). Professional tools used for the web site SEO audit: SEOmoz,

Digital Marketing Manager

InfoCAP

Nov 2011 - Oct 2012 (1 year)

I was in charge for the Online Marketing department in Infocap reporting to the company’s’ CEO and carrying out new strategies that would boost our activity: • Launching campaigns in Google Adwords. • Google Analytics optimization. • Google Analytics trainings for clients. • SEO analytics and elaboration of improvement strategies • Creation of digital publications. As a Social Media Manager I was responsible for the strategy elaboration, management and our clients’ social media accounts: • Social media strategies. • Development of commercial offers. • Strategy and planning for online campaigns. • Management of community management teams. • Editorial guidelines and content plan 2.0. • Community dynamization in companies related to automot

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Marketing Assistant

MYTA SA GRUPO SAMCA

Feb 2011 - Oct 2011 (9 months)

Reporting to the senior manager and the Commercial manager, I was responsible for: - Monitoring users’ opinions related to our products to elaborate weekly analysis and reports for the senior manager. - Complete redesign of company’s web site, working directly with the font code and using free tools such as GIMP and Bluegriffon as well as paid ones: Photoshop and Dreamweaver. - Redesign of advertisement material (sales folders and data sheets of the product).

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Local Committee President

AIESEC Zaragoza

Jul 2008 - Dec 2010 (2 years 6 months)

To lead, control and coordinate the action of different departments, making sure that we would achieve our goals on increscent and consolidation of AIESEC Zaragoza. On that period we re-launched organizations’ activities, reaffirming our image in front of the university community. We organized training seminars on the interior level as well as on the exterior. I would like to highlight celebration of the «Responsibility 09» event that had a very successful level of participation. Later I took the responsibility for the contract with Alumni of the organization, carrying out important events that served to strengthen relationship between students and professionals.

Marco Pilco Vinueza

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Marco 's behavioral traits
Marco 's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.