Katie Gibson

I’m a B2B marketing leader who loves building high-performing teams that actually move the needle. With a deep understanding of funnel optimization, marketing ops, revenue management, and pipeline creation, I create global marketing plans that drive real growth. I’m all about data-driven strategies that align marketing and sales, making sure every effort translates into measurable impact—from first touch to closed deal. Specialties: B2B marketing, revenue marketing, ABM, sales enablement, integrated campaigns, marketing automation and operations, brand strategy, events, demand generation, and persona-driven engagement.