Adele Van Eiszner

Senior Performance Marketing Manager @Adverity

Adverity

Apr 2026 - Current (7 months)

Leading global paid acquisition and performance strategy to scale Adverity’s position as the premier data integration and marketing intelligence platform. I oversee high-scale investments across the full B2B funnel, utilising Adverity’s own technology to bridge the gap between complex marketing data and revenue growth. My focus is on engineering a high-velocity pipeline engine through sophisticated attribution, technical channel excellence, and data-driven optimisation. - Global Paid Media Orchestration with end-to-end ownership of multi-channel strategies across LinkedIn, Google Ads, and Search, specifically optimised for high-intent B2B SaaS audiences. - Strategic Data Transformation utilising Adverity’s advanced marketing intelligence en

Paid Acquisition & Growth marketing @Cognism

Cognism

Jan 2025 - Apr 2026 (1 year 4 months)

Management of paid acquisition strategy for EMEA, US, France and DACH regions, overseeing multi-channel investments across LinkedIn, Google Ads, Bing, Gartner/Capterra, and Meta. Scope covers the full funnel — from audience design and campaign setup to creative testing and performance optimisation — with a strong focus on pipeline generation. - End-to-end ownership of campaign strategy & execution: from budget allocation, segmentation, and bidding frameworks to creative testing. - Performance & commercial accountability: design advanced reporting frameworks that go beyond vanity metrics, tying campaign engagement to MQL, pipeline, and ARR outcomes. - Audience intelligence: leverage behavioural and intent signals to refine targeting by indus

Paid Social Account Director

Publicis Media

Mar 2024 - Jan 2025 (11 months)

Directed and executed global paid media campaigns across 80+ markets for a major healthcare actor, spearheading multi-channel marketing strategies while ensuring rigorous compliance within a highly regulated industry Managed a high performing team of 10+ specialists, organising best-in class trainings and ressources to ensure the team delivers cutting-edge expertise.

Digital Marketing Manager EMEA | Marketing & Communications | Core Operations

FTI Consulting

Jan 2023 - Mar 2024 (1 year 3 months)

FTI Consulting is an independent global business advisory firm dedicated to helping organisations manage change, mitigate risk and resolve disputes in the following industries: financial services, legal services, tech and cybersecurity. ■ Programme Management: Implemented new processes to partner with marketing stakeholders in all regions (UK, EMEA, USA, and APAC) to ensure a cohesive social media program ■ Strategy & Consultation: Advised FTI Consulting account managers and marketing teams on their respective social media strategies and setting of KPIs, sharing best practice resources ■ Content Development: Curated and developed engaging content for FTI Consulting EMEA’s LinkedIn and Twitter accounts in order to improve KPIs ■ Paid Campaig

W

Digital Marketing Manager

Web Behaviour Specialists Ltd

Aug 2020 - Jan 2023 (2 years 6 months)

Web Behaviour Specialists (WBS) is an international Digital Marketing Agency specialised in Search Engine Marketing and Web Analytics. We run PPC campaigns across search engines in over 40 countries in multiple languages and markets. The main accounts are Medtronic, a Global Med Tech Leader, Clearblue, Head & Shoulders and Pantene Pro-V. - Strategic Planning, implementation and activation of an average 60 p/month global multi-channel Brand Awareness, Traffic and Conversion SMM, programmatic and PPC campaigns across Google Ads (Search, DV360), YouTube, LinkedIn, Meta (Facebook), Instagram or X (Twitter), providing estimates, benchmarks and optimising client's strategy, adjusting it regularly from end to end - Managed annual budgets from 200K

Digital Marketing Manager

Eland Cables

Oct 2019 - Aug 2020 (11 months)

Eland Cables is an International cable provider across Oil & Gas, Pharmaceuticals, Data Centres, and Renewable Energy sectors
• Managed a cross-functional team of 3 executives driving strategy execution and aligning team objectives to support cohesive, results-driven marketing programs.
• Defined SEA strategy for brand and managed all ongoing campaigns, focusing on LinkedIn Ads and Google Ads (Search), resulting in a 300% uplifted CTR on the “Always-on” PPC campaign, and an average CPA reduced by 40%
• Planned and launched e-mail marketing campaigns (Dot Digital) with avg Open Rate of 48%, focusing on stream-oriented communication with sales teams
• Increased organic traffic by 250% by completing full SEO audit of the we

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Head of advertising

Journal des Grandes Ecoles et Universités

Sep 2018 - Oct 2019 (1 year 2 months)

Monde des Grandes Ecoles is a French media that helps companies make BtoB and employer brand promotion towards the 500 top French companies and students from the French 200 top schools
• Develop new business opportunities : detect and identify key decision makers in the top management of the 500 most successful French companies
• Provide customer support and counsel to boost their employment brand thanks to adapted digital tools, from preparing briefing packages and talking points to providing them content and ensuring an appropriate follow-up

6

Senior Digital Producer

6Medias

Sep 2016 - Sep 2018 (2 years 1 month)

6 Medias is an agency that provides digital content for major French medias, such as Franceinfo, Le Point, and Orange, which rank above the 10 most visited websites in France
• Using a strong understanding and analysis of target & performance graphics as well as competitive intelligence, ensure standout multimedia content for the major stories of the day
• Video production and copywriting around the trending topics of the day (politics, economics, society, environment, technology), writing Search Engine Optimised headlines and copy, ensure amplification on Social Medias and maximise organic reach
• Management of a team of three people, improvement of the workflow to ensure very tight deadlines & high production (15-20 article

Deputy Editor In Chief

Jun 2016 - Jul 2016 (2 months)

Linkedin is a professional social network that helps people connect each other whose mission is also to provide and curate news to its members
• As a substitute of the editor in chief, curate, write, review and edit impactful web content that helps Linkedin’s audience to seize the major economical and professional topics of the day
• Animate the social network, increase interaction between members, and entice experts to publish and post on the network
• Management & development of editorial partnerships, building and maintaining constructive relationships with key stakeholders like Linkedin’s experts & Linkedin's Top Voices as well as economical medias in France and overseas

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Film Editor & Producer

Atmosphere Festival & Green Up Festival Film

Jul 2015 - Sep 2015 (3 months)

The short film "Energy with Ifs" has been rewarded by both jury and audience prize at the Festival Atmosphère & Green Up Film Festival, sponsored by Marion Cotillard and Pierre Niney. Subsequently, this docu-fiction dystopia has been broadcasted on Ushuaia TV and the Solidays festival, as part of its first cinema program. This short film depicts what would be the geopolitical consequences of the discovery of a free and plentiful energy. - Development & pitching - Research funding and partnerships - Shooting - Production - Editing

Journalist & Producer

ARTE

Jun 2015 - Mar 2016 (10 months)

More than a webdocumentary, «Dig it» is an interactive experience in 16 episodes that brings the audience accross the world through music diggers & influencers to discover how internet has managed a revolution in the music industry
• Develop the concept, write the pitches, cast and brief (in English and Spanish) all the protagonists and shooting teams
• Project management : planning of all the travels & shootings and coordinate the teams
• Collaborate with video, illustration, animation and photo teams on cross departmental projects in order to produce all the interactive digital content

R

Director

Radio France

Dec 2014 - May 2015 (6 months)

Author & director of "Belleville's walkers" The summary : "The walkers" (as the media nicknamed them) do not belong to the historical flux of Chinese migration in France, resulting for the vast majority of Wenzhou, in the south, but from Liaoning, an industrial region in the extreme north-east of China today stricken. They have left their country when they were in their forties, in seek for better opportunities, typically nannies' positions in France for Wenzhou families. Middle-class, rather educated citizens, they've often worked for twenty years in state-owned companies. Divorced for the most part, they have to pay for their child's education in China, and often land in the street.

Journalist & Front chief editor

France Télévisions

May 2012 - Nov 2014 (2 years 7 months)

- Journalist & assistant director on the documentary "The fringes of France" (broadcast on France 3) - Front chief editor : redesign of the website in coworking with a web designer -> Analysis of the target and the native content -> Content design, definition and implementation of traffic optimization and SEO tools, UX and UI design, ergonomics and tree structure

Journaliste enquêtrice/Assistante réalisatrice

ARTE

Jan 2011 - Mar 2012 (1 year 3 months)

- Journaliste enquêtrice/Assistante réalisatrice ->"C'est mon enfant, c'est mon élève", Isabelle Cottenceau, 52', ARTE ->"Les gênes, pour en finir avec le racisme", Emmanuel Leconte, 74', ARTE - Rédactrice soirées THEMA : ->"Ces mondes arabes qui bougent", ->"Jupe ou pantalon, les nouvelles luttes féministes" ->"Hackers, ni Dieux ni maîtres"

Digital Marketing Manager

Editions Place des Victoires

Jan 2010 - Jun 2016 (6 years 6 months)

Place des Victoires is a French publisher specialised in illustrated and high spec books of Art, Fashion, Design, Lifestyle, DIY and Travel
• Developed E-commerce BtoB, BtoC & DtoC strategies with Sales Director, optimising product placement and description to boost organic rankings among Amazon and major Retailer partners
• Delivered full rebrand and site migration of website to Prestashop with web developer, managing team of content writers, translators and graphic designers to produce engaging quality content
• Improved UX, UI and Site Architecture to improve Customer Journey and User Engagement (KPIs: Average Time on Site, Pages per Session). Implemented SEO guidelines and edited all content, resulting in increased organi

Community Manager & Front chief editor

RMC Info Talk Sport

Apr 2009 - Nov 2009 (8 months)

- Redesign of the website : analysis of the audience and performance, redefinition of the UX / design of the site, curation and highlighting of the most liked and shared content to gain traffic - Editing of political guests' web interviews, audio reports, writing articles

Adele Van Eiszner

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Adele Van Eiszner

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