What US consumers think of shared mobility?
McKinsey Quarterly
Nov 2017
Although shared mobility is a nascent force on the automotive scene, it generates a lot of buzz. This hype can make it hard to understand what’s actually happening in the sector. To bring greater clarity to the situation, McKinsey surveyed 2,000 shared-mobility consumers across ten US cities: Austin, Chicago, Dallas, Denver, Kansas City, Milwaukee, New York City, Peoria, Richmond, and San Francisco. The effort looked at cities of varying sizes, population levels, and demographic compositions to ensure an adequate representation of North American consumers.