G
Gina Goff
About
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VP, Content Strategy and Operations
California, United States
Résumé
Jobs
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VP, Content Strategy and OperationsLaunch PotatoJun 2025 - Current (1 year 5 months)- Vice President, Content Strategy and OperationsWorld of Good BrandsApr 2024 - Jun 2025 (1 year 3 months)
- Senior Director, Content StrategyWorld of Good BrandsSep 2023 - Apr 2024 (8 months)
- Director, Content StrategyWorld of Good BrandsMar 2023 - Sep 2023 (7 months)Leaf Group Media Brands is now World of Good Brands
- Director of Audience Development - HunkerLeaf GroupApr 2019 - Mar 2023 (4 years)Lead audience development for a home and design brand, including content distribution and production oversight across email newsletters, organic and paid social media, news platforms, influencer marketing programs, and organic partnerships.
- Digital DirectorSunset Publishing CorporationDec 2017 - Dec 2018 (1 year 1 month)Oversaw all digital operations, including website editorial, social media, video production, SEO strategy, and audience growth initiatives to evolve a print magazine brand into a multiplatform media company. Promotion in 2017 reflected new responsibilities with product management and tablet edition.
Editorial and Audience Development:
- Developed an end-to-end strategy for the development and distribution of web-exclusive content, which grew the website’s unique users by 40% in my first year.
- Approved content calendars, with consideration for audience interest, trending topics, SEO opportunities, and revenue potential.
- Launched an in-house video production operation.
- Wrote and edited stories on topics ra - Managing Editor, DigitalSunset Publishing CorporationApr 2011 - Dec 2017 (6 years 9 months)Digital content strategy and editorial development for the West's premier lifestyle media brand.
- National Senior EditorCitysearchJan 2008 - Jan 2010 (2 years 1 month)Oversaw editorial operations for five markets of an online city guide.
- Top edited all staff-produced content, including editorial posts, e-newsletters, headlines, and blog posts for five top markets’ sites
- Brainstormed content ideas with direct reports; provided feedback and approval on pitches; managed national editorial calendar
- Oversaw social media activity, including daily Facebook and Twitter posts
- Aided editor-in-chief in strategic planning and audience growth initiatives
- Developed content strategies for new mobile applications; served as a liaison between Content and Product/Technology teams
- Monitored traffic KPIs and conducted SEO research; made programming decisions accordingly
- - City Editor, San FranciscoCitysearchJan 2005 - Jan 2008 (3 years 1 month)Content development for the San Francisco market of an online city guide.
- Assigned and edited reviews of local restaurants, bars, shops, spas, salons, and events
- Wrote and produced business profiles, featured lists, and a weekly email column about happenings in the Bay Area
- Programmed homepage and section fronts
- Copyedited newsletters for all Citysearch markets - Freelance Editor, Writer, Content Marketer, and StrategistSelfemployedJan 2002 - Apr 2011 (9 years 4 months)Expertise in digital content strategy, audience development, and writing/editing for consumer brands in the travel, food, interior design, and lifestyle spaces.
Education
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- Hotel and Restaurant ManagementNew York University
- B.A, Mass Communications, Creative WritingUNIVERSITY OF CALIFORNIA BERKELEY