Sarah Markwood

Sarah Markwood

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Vice President of Revenue Marketing
Chevy Chase, Maryland, United States

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work
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Résumé

Jobs verified_user 0% verified
  • Pacvue
    Vice President of Revenue Marketing
    Pacvue
    Aug 2025 - Current (1 year 3 months)
  • Pacvue
    Senior Director of Marketing
    Pacvue
    Aug 2023 - Aug 2025 (2 years 1 month)
    Leads the Revenue Marketing team comprised of the Demand Generation and Product Marketing functions.
  • MOVISTA
    Senior Director, Marketing
    MOVISTA
    Jun 2022 - Jul 2023 (1 year 2 months)
    Recruited to lead the demand generation and business development teams responsible for generating sales-qualified pipeline. Key accomplishments:
    • Demand generation engine delivered over 70% of total qualified pipeline.
    • Optimized channel mix to drive scalable growth at efficient cost, resulting in 10x pipeline creation relative to spend.
  • Optoro
    Senior Director Of Marketing
    Optoro
    Apr 2022 - Jun 2022 (3 months)
    Promotion to Senior Director of Marketing and addition to senior leadership. Key accomplishments:
    • Developed marketing strategy designed to drive demand and expand brand awareness, served as a key member of senior leadership team that influenced GTM strategy, and managed program budget of over $1M.
    • Led team to out perform top-of-funnel goals by 198% and mid-funnel goals by 154% in 1H 2022.
  • Optoro
    Director, Marketing
    Optoro
    Mar 2021 - Apr 2022 (1 year 2 months)
    Promotion to Director of Marketing and increased responsibility as team leader. Key accomplishments:
    • Led and managed the marketing teams (and external vendors) responsible for demand generation, field marketing, content marketing, client marketing, marketing operations and PR.
    • Exceeded demand generation and pipeline goals each quarter, resulting in 164% growth from marketing-sourced pipeline between 2020 and 2021.
  • Optoro
    Senior Manager, Marketing
    Optoro
    Oct 2019 - Mar 2021 (1 year 6 months)
    Promotion to Senior Manager of Marketing, and continued focus on driving pipeline growth. Key accomplishments:
    • Led a cross-functional initiative to launch a new strategic product (now the key focus of company growth) and developed and executed all supporting marketing campaigns.
    • Ran the public relations program, collaborating with a PR firm to write articles and press releases, that resulted in 205 press hits over the 2019 holiday season alone.
  • Optoro
    Marketing Manager
    Optoro
    Apr 2018 - Oct 2019 (1 year 7 months)
    Desire to play a key role in a startup entering hyper-growth, led to a new position at Optoro, a retail technology company with over $250M in funding. Key accomplishments:
    • Built a demand generation engine with optimized channel mix, running 30+multi-channel marketing campaigns per year and developing 12+ unique thought leadership content and research pieces; exceeded demand generation goals by over 100% each quarter.
    • Established a marketing attribution framework to track KPIs and marketing ROI, built reporting in Salesforce and led the integration and implementation of Hubspot.
  • Oracle
    Senior Channel Marketing Associate
    Oracle
    Apr 2017 - Mar 2018 (1 year)
    Promoted to a Senior Associate Channel Marketer, continuing to support pipeline growth through joint marketing efforts with strategic partners. Key accomplishments:
    • Conducted continual quantitative analysis of marketing performance to optimize ROI; frequently presented insights to marketing and sales leadership to guide future campaigns and events.
    • Devised and implemented new internship program, and trained and managed staff.
  • Oracle
    Channel Marketing Associate II
    Oracle
    Jan 2016 - Apr 2017 (1 year 4 months)
    After a two-year stint in our London, UK office, I moved back to the United States and into a partner marketing role, where I worked very closely with the business development and partnerships teams responsible for strategic partnerships with Shopify, Magento, BigCommerce and more.

    (Bronto Software was acquired by NetSuite in 2015 and NetSuite was acquired by Oracle in 2016.)

    Key accomplishments:
    • Consistently exceeded demand generation goals through management of multi-channel marketing initiatives, including joint events, email campaigns, webinars and content dissemination with strategic partner ecosystem.
  • B
    Events Marketing Associate II
    Bronto Software acquired by Oracle in
    Mar 2014 - Jan 2016 (1 year 11 months)
    In 2014, I was asked to relocate to our new London, UK office and be the first dedicated marketer for the UK and Benelux region. Was also promoted from "Associate 1" to "Associate 2." Key accomplishments:
    • Supported pipeline generation by managing 20+ events/seminars/trade shows per year and owning UK events budget of over $200,000.
    • Pioneered EMEA focused demand generation efforts which resulted in ~150 leads per campaign with over 50% considered strong prospective clients.
    • Management of the company's social strategy and presence in the UK and Europe (grew Twitter followers by over 60% and impressions by over 100%).
  • B
    Customer Marketing Associate
    Bronto Software acquired by Oracle in
    Nov 2012 - Mar 2014 (1 year 5 months)
    After graduating from college, I joined Bronto Software (acquired by Oracle in 2016) as a full time Customer Marketing Associate responsible for client communication and influencing upsell and retention. Key accomplishments:
    • Developed a customer marketing lifecycle in Marketo to automate regular customer touch points including email, content hubs, and webinars, improving client retention and increasing upsell opportunities.
    • Planned a multi-day, annual user conference for several hundred current customers.
  • M
    Publicist
    Mason Williams PR
    Feb 2011 - Apr 2011 (3 months)
    During a spring semester studying abroad in London, UK, I spent several days a week interning at a PR firm. Responsibilities included:
    • Generating press coverage for clients by contacting journalists at media publications.
    • Writing press releases for the hotel chain Radisson Edwardian and food company Delice de France.
    • Organizing launch events attended by celebrities for several campaigns, including cosmetic company Schwarzkopf.
  • Live Oak Communications
    Account Executive
    Live Oak Communications
    Aug 2010 - Dec 2010 (5 months)
    As part of a student-run marketing agency, created and maintained media lists and initiated contacts with listed publications.
  • B
    Marketing Intern
    Bronto Software acquired by Oracle in
    Jul 2010 - Nov 2012 (2 years 5 months)
    A consistent internship held during summer months and during winter breaks while in college. Responsibilities included:
    • Database organization and updating, using Salesforce.com and Marketo software.
    • Planning for tradeshows and events.
    • Conducting marketing research and presenting findings to senior executives.
  • A
    Lifeguard
    AE Finley YMCA
    Jan 2006 - Jan 2011 (5 years 1 month)
    Consistent summer job during high school and college. Responsibilities included interacting and engaging with patrons to provide assistance and an enjoyable customer experience.
Education verified_user 0% verified
  • Elon University
    Bachelor of Arts, Strategic Communications
    Elon University
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