Tyler Elliston

Advisor

Maev

Feb 2021 - Feb 2023 (2 years 1 month)

Advisor

brightwheel

Jun 2019 - Jun 2021 (2 years 1 month)

Advisor

Stitch Fix

Jan 2017 - Oct 2018 (1 year 10 months)

Founder and Marketing Strategist

Right Side Up

Jul 2016 - Current (10 years)

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: GROWTH. Clients include Stitch Fix, Google, Fitbit, Yelp, IDEO, DoorDash, Sun Bum, Segment, Calm, Masterclass, and many others.

Head of Marketing

Clara Lending

Nov 2015 - Jun 2016 (8 months)

Clara is disrupting the mortgage space and is backed by top tier investors.

Director of Growth and Performance Marketing

Eventbrite

Mar 2014 - Oct 2015 (1 year 8 months)

Eventbrite has produced over $2 billion in gross ticket sales across 198 countries since 2006. Eventbrite is funded by Sequoia Capital, Tiger Global, DAG Ventures, Tenaya Capital and T. Rowe Price. Responsibilities included: - Build, manage and retain a world-class growth team - Manage our online marketing budget globally - Lead SEO to take advantage of rare domain authority - Find new ways to grow our customer base - Make Eventbrite smarter in how we do attribution and tracking - Optimize spend through segmentation, A/B testing, and automation

Director of Marketing

Equifax

Jul 2013 - Feb 2014 (8 months)

Equifax acquired TrustedID. I developed marketing strategies for Equifax partners offering their customers our Identity Theft Protection, including AARP, Mint.com, and many others. Engagements often included strategy, positioning, and channel advice. Occasionally, I directly managed advertising campaigns for them. Within 4 months of taking over the AARP account, I reduced the CAC over 70%. I was responsible for: - SEM - SEO - Display - Paid Social - Retargeting - Affiliate - Email - Direct Mail I used A/B testing and data mining extensively to test new designs, messages, and channels.

Director of Marketing

TrustedID Inc Acquired by Equifax

May 2012 - Jun 2013 (1 year 2 months)

TrustedID was a private, venture-backed identity theft protection company, acquired by Equifax (NYSE: EFX) in July 2013. I led growth marketing and retention, focusing on: - Affiliate - SEO - SEM - Email - Display Retargeting I was also deeply involved in public relations, analytics, and A/B testing.

Head of Marketing

Catalog Choice

Dec 2010 - May 2012 (1 year 6 months)

Catalog Choice enabled cities, corporations, universities, and over 1.5M consumers to stop unwanted postal advertising mail through its website and mobile app. Catalog Choice was acquired by TrustedID. I re-positioned the brand from "saving trees" to personal privacy and led growth marketing, including: - Radio - SEM - SEO - Social - PR (100+ pieces/yr) - Lead buying I also led market research and A/B testing, informing the products we built and the brand we developed.

C

CEO

Carsala

Oct 2007 - Nov 2010 (3 years 2 months)

Carsala was a company I conceptualized and founded to help car buyers buy with confidence and save money. I raised venture capital, recruited a team of 12+, managed multiple product design and development projects, established key partnerships and ultimately helped thousands of car buyers save money. 95% of customers said they would use Carsala again.

Consultant

accenture

Aug 2004 - Aug 2006 (2 years 1 month)

About

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