Ratko D

Ratko D

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Performance Marketing Specialist focused on Search Engine Marketing and Paid Social / Postgraduate Master Studies in PR and Communications FMK
Serbia
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Résumé

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  • P
    PPC Manager
    Prepia
    Feb 2026 - Current (9 months)
  • SMX
    Google ads Lecturer
    SMX
    Jun 2025 - Jan 2026 (8 months)
    In my role as a Google Ads Lecturer, I aimed to equip students with a complete toolkit for creating successful ad campaigns. This course i created went beyond basic ad management, providing a holistic mastery of the digital advertising workflow. The students who attended the course acquired a comprehensive skillset in basic conversion tracking, high-performance campaign execution, and using powerful tools to interpret data and create strategic reports in Looker Studio. This mastery ensures they can make independent, data-driven decisions that lead to exceptional campaign results. Show less
  • P
    Paid Media Specialist
    Nov 2024 - Feb 2026 (1 year 4 months)
  • D
    Digital Account Director
    Jul 2024 - Oct 2024 (4 months)
    As an Account Director at WMA Agency, I led a diverse portfolio of paid media accounts across Meta, Google Ads, and LinkedIn, tailoring strategies to meet each client’s unique goals and industry demands. I managed a range of clients from major supermarket chains, betting platforms, and medical centers to cosmetic brands, financial consulting firms, and news portals.
  • RooCru
    Media Buyer
    RooCru
    Apr 2024 - Nov 2024 (8 months)
    As a Media Buyer at Roocru, a prominent UK-based staffing agency, I am a part of the top talent pool sourced to execute campaigns across various marketing channels. Operating on all major paid advertising platforms including Google, and Microsoft, and prominent social media platforms such as LinkedIn, Meta, Twitter, and Reddit, I leverage my expertise to strategically plan, implement, and optimize campaigns for maximum effectiveness.
  • Flock Social
    LinkedIn Direct Marketing Specialist
    Flock Social
    Jun 2023 - Jul 2024 (1 year 2 months)
    Flock Social is the world's leading solution for organic growth on Instagram. By offering the proper Instagram marketing toolkit, we help our users save time and focus on creating great content while we do the work of connecting them with followers who are likely to be interested in their content. Direct Marketing Specialist in-charged of building Flock's LinkedIn account LinkedIn Campaign management LinkedIn Lead generation LinkedIn based Outreach
  • P
    Paid Media Specialist
    Apr 2023 - Jul 2024 (1 year 4 months)
    ❇ Google ads account management & optimization for multiple SaaS brands ❇ Google certified professional (Pmax / App / Search / Display / Video / Shopping / G-Analytics / Digital Garage) ❇ Microsoft Ads account management ❇ MACP (Microsoft Advertising Certified Professional) ❇ Meta Ads manager ❇ LinkedIn ads Campaign manager ❇ LinkedIn Certified Marketing Insider ❇ Twitter ads Campaign manager ❇ Twitter ads Flight School Fundamentals Badge ❇ Twitter Launch and Connect Badge ❇ Twitter Video Ads Specialist Badge ❇ Reddit Ads ❇ Quora Ads Show less
  • S
    Search Engine Marketing Specialist
    Sep 2022 - Apr 2023 (8 months)
    PPC -Google ads account management & optimization for multiple SaaS brands -Google certified professional (Search / Display / Video / Shopping / G-Analytics / Digital Garage) -Microsoft Ads account management -MACP (Microsoft Advertising Certified Professional) SEO -Market research -Keyword research -Search Console monitoring -Bing Webmaster tools monitoring -Blog posting and on-page optimization -Landing page content strategy and optimization REPORTING -Co-creating Google Ads internal & external reporting dashboards (Looker / Data Studio) -Market Analysis Reports For Competitor brands (Ahrefs / G-Sheets) -Google Analytics Reporting for owned brands -Automating Ahrefs Reports via Excel Macros STRATEGY -Funnel visualization -Participate in c
  • P
    PPC Specialist - Google&Amazon - JP Team
    Mar 2022 - Sep 2022 (7 months)
    • Running Amazon Cosmetics account Wonderskin on the US market with over 10k weekly budget, while hitting profitable ACOS metrics.
    • Participated in expanding cosmetics account on the Canadian market, scaled business from 0 in sales to successful account getting over 15k of revenue in 3 months.
    • Run 2 Sellers and 1 Vendor Central account for the Jean-Patrique kitchenware brand on both US and UK market
    • Created all Amazon campaign types: Sponsored products, Sponsored brands, and Sponsored Displays (Contextual, remarketing, and audience based)
    • Regular account optimizations, manually and via bulk files (Bidding, placements, negative harvesting, positive keyword harvesting...)
    • Product and keyword research via Heli
  • G
    Google PPC Junior
    Jan 2022 - Mar 2022 (3 months)
    • Regular Google PPC activities
    • Amazon attribution campaigns
    • Creating Google PPC training tutorials
    • Writing blogs and social media posts about Google ads
  • G
    Google PPC Intern
    Oct 2021 - Jan 2022 (4 months)
    • Run multiple agency Google accounts (both Lead Gen and Ecommerce based)
    • Optimize Google accounts based on data
    • Create all types of Google campaigns (Search, Display, Discovery, Shopping, Pmax)
    • Connecting Google analytics with Google ads
    • Implementing conversion tracking
    • Used Google Analytics to spot trends and see e-commerce data
    • Used Google Tag manager to set simple tags
    • Done Keyword research via Keyword planer and via third-party tools
    • Done Google account audits
    • Reporting in Data Studio for Google ads and Amazon DPS ads
    • Regular use of Excel and Google Sheets
    • Google ads editor for faster campaign management
    • Run Amazon attribution campaigns (Sending traffic
  • C
    Communications Assistant
    Dec 2020 - Sep 2021 (10 months)
    • Website administration for WP (for shopping mall centers)
    • Learning about brand creation on Instagram
    • Translating copy material for agency clients
    • Writing copy for promotions of mall clients
  • G
    Graphic Designer
    Mar 2018 - Jul 2018 (5 months)
    • Design logo's for clients
    • Applying brand identities to print material
    • Prepress for clothes
    • Prepress for printed ads
    • Prepress for magazines
  • Z
    Search Engine Optimization Specialist (Part time associate)
    Zastita Plus Magazine
    Jan 2017 - Dec 2020 (4 years)
    • Creation of HTML/CSS based website
    • On-page SEO optimization
Education verified_user 0% verified
  • F
    Psychotherapeutic Propaedeutics, Clinical, Counseling and Applied Psychology, Currently on studies
    Faculity Dr Lazar Vrkatic - Union
    Jan 2023 - Jan 2024 (1 year 1 month)
  • Faculty of Media and Communications
    master, Master's degree, Public Relations and communications, 9.8 First-Class Honours (1st)
    Faculty of Media and Communications
    Jan 2017 - Jan 2019 (2 years 1 month)
  • Univerzitet Metropolitan
    Graphic Design, 8.5
    Univerzitet Metropolitan
    Jan 2015 - Jan 2017 (2 years 1 month)
  • University of Belgrade
    bachelor, B.AS -Bachelor of Applied Science, Graphic Design, 8
    University of Belgrade
    Jan 2011 - Jan 2015 (4 years 1 month)
  • D
    Graphic design technician, Graphic Design
    Design School
    Jan 2007 - Jan 2010 (3 years 1 month)
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