Social Media Manager/ Paid Social Specialist
Freelance Social Media Manager
Jan 2026 - Current (9 months)
- Manage and execute social media strategy across multiple consumer brands, including wellness, beauty, and lifestyle companies such as Heat & Sin, OG Hydro, Happy Parts, and Grow Hair Luxe. - Create high-quality, AI-generated visual content (images and short-form videos) tailored for platforms including Instagram and Facebook, ensuring each brand maintains a distinct and cohesive aesthetic. - Planned, launched, and optimized paid social advertising campaigns across Meta platforms (Facebook & Instagram), managing audience targeting, budget allocation, creative testing, and performance monitoring to drive brand awareness, engagement, and conversions. - Plan and schedule content calendars to support consistent posting, audience growth, and ca