Mariza Arvaniti
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Senior Performance Marketing Manager | Ecommerce Growth
Greece
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Jobs
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- SSenior Performance Marketing ManagerSep 2022 - Current (4 years 1 month)
- HHead Of Digital MarketingFeb 2022 - Sep 2022 (8 months)• Report to Chief Omnichannel Officer.
• Lead & develop a team of 5 talented digital marketers.
• Direct all in-house performance marketing activities for Public GR/ CY & Mediamarkt, from planning to execution and handle synergies with agencies & external partners.
• Manage 7-digit media budget.
• Drive acquisition across all product categories, responsible for revenue growth & ROAS / ROI targets from paid media (Google, Facebook, Tik Tok, Linkwise, Bestprice, Skroutz etc.). Supervision of all projects and campaigns to meet KPIs goals.
• Influence the incorporation of latest industry trends, innovative formats, adaption of advanced tools and new channels.
• Support & guide the digital media strategy & execution 
Senior Performance Marketing SpecialistiProspectJul 2021 - Feb 2022 (8 months)Key clients: iStorm - Apple premium reseller, Moustakas Toys, Toy Guru, Mastercard, Pringles, kellogg's, Chillbox
• Develop and author clients' strategy and approach to digital marketing.
• Manage client relationships, and guide performance executives for the day-to-day tasks.
• Ensure best practices and innovation in all digital marketing activities.
• Accountable for achievement of KPIs and deadlines.
• Client account management and hands-on campaign delivery, execution and reporting. Show less- Performance Marketing SpecialistiProspectOct 2018 - Jun 2021 (2 years 9 months)Responsible for the development of best in class digital strategies and management of digital campaigns for some of the most premium brands in Greece. Key clients: L'oreal, Mattel, Lacta, Trident, British council, iStorm - Apple premium reseller, Moustakas Toys, Mastercard, Pringles
• Develop and author clients' strategy and approach to digital marketing, with a focus on performance marketing campaigns and business performance.
• Design, plan and execute branding, acquisition and sales campaigns (Google Ads - Search, Shopping, Display, YouTube, Facebook/Instagram, Twitter, DV360, Email)
• Ensure best practices and innovation in all digital marketing activities.
• Accountable for achievement of KPIs and deadlines.
• - PPerformance Marketing ManagerSep 2015 - Oct 2018 (3 years 2 months)• Set up, management & optimization of large Google AdWords (Search, Display, Youtube, Gmail, DSA), Facebook & Taboola campaigns
• Perform day-to-day activities on accounts in all digital marketing channels to ensure lead generation and goals, taking initiatives and adjust strategy to achieve results
• Analysis of current keywords, research and discovery of new ones
• Set up of Remarketing & Dynamic Remarketing campaigns
• Create monthly projections (goals & KPIs per paid channel)
• Development of CRO hypotheses and implementation of A/B tests (Unbounce, Google Optimize, Adwords Experiment tool, Facebook split tests to increase CR in Landing Pages
• Creation of monthly performance projections and reports for Bu - CDigital Marketing SpecialistCartoGoSep 2014 - Nov 2014 (3 months)• Set up and optimization of Facebook Ads
• Social media management (content creation, comments & questions responding) - SSocial Media Content Manager (Volunteer position)Jun 2014• Social media strategy and planning
• Management and monitoring of social media activities
• Promotion strategy to reach the company’s ideal audience - DDigital Marketing SpecialistApr 2014 - Aug 2015 (1 year 5 months)• Designed and implemented digital marketing & communication strategies to build awareness and increase share in professional and home services market.
• Coordinated all Digital Marketing initiatives (Communication, Content, PR, Affiliations), trained and managed the assigned team members to implement digital campaigns using best practices.
• Developed social media, ppc, email campaigns and other marketing tools and platforms.
• Managed the in-house Performance activities and liaised with agency partners and external vendors to increase new user acquisition. Key achievements: ‣ As a member of the co-Founders team participated in strategy and execution of launching the new rebranded version of - AMarketing & Research Assistant - Business and Law Research DivisionAthens InstituteOct 2013 - Jul 2015 (1 year 10 months)• Market Research
• Email marketing to potential delegates
• Online Promotion of the conferences
• Monitoring the company's social media platforms
• Preparation of press releases
• Participation in the social events – public relations
• Handling research related inquiries from delegates
• Management paper review process - Abstract management
• Responsible of conference content & publications (summaries of conference papers, programs, abstract books, paper series, journal issues)
• Event management - Management of conference procedures
• Coordinating the conferences, attendee tracking, presentation and materials supports
• Problem solving – customer care Show less - JJunior Consultant in Social Media Planning (In partnership with the University of Glasgow)Jan 2013 - May 2013 (5 months)Production of Consultancy report - Social media planning and decision making "Communication of Optical Express’ messages in Laser Eye Surgery Market, through social media"
• Laser Eye Surgery Market Overview
• Company Overview
• Customer Analysis
• Competitor Analysis
• Market Research - Survey
• Analysis of Company’s Online Presence
• Formation of Objectives
• Formation of a new online strategy
• Provision of specific Recommendations & Suggestions - Administrative Services AssistantPEOPLECERTMar 2011 - Sep 2011 (7 months)• Key point of contact for clients and visitors seeking information, assistance or recommendations & provision of customer services
• Correspondence management (dispatch, receipt, filing, storage, retrieval, and disposition of communication records)
• Filing and office organization (File and retrieve corporate documents, records, and reports)
• Procurement and supply management (maintaining records, managing database systems)
• Provision of meeting support services
• Market research for supply purposes Show less - CCustomer Service RepresentativeJul 2010 - Sep 2010 (3 months)• Accomplish customer service
• Record customers' accounts
• Bookkeeping
• Documentation - EAdministrative AssistantEKTELONISTIKI OESep 2007 - Feb 2008 (6 months)• Market research for supply purposes
• Production and modification of documents, reports and presentations.
• Preparation of financial plans, budgets and forecasts
• Monitoring of expenses, raising monthly invoices
• Maintenance of hard copy and electronic filing system.
• Coordination of meetings
Education
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- Digital & Social Media Professional Diploma, Digital Communication and Media/MultimediaMediterranean CollegeJan 2014
- master, Master's Degree, International Strategic Marketing, GPA: 17.833 (A5) - With meritUniversity of GlasgowJan 2012 - Jan 2013 (1 year 1 month)
- Business and Marketing Techniques (TC)Université de PoitiersJan 2010
- Tbachelor, Bachelor of Business Administration (B.B.A.), 8.42 / 10Technological Educational Institution (TEI) of AthensJan 2006 - Jan 2011 (5 years 1 month)