Allan

📱 Growth leader focused on building and scaling customer acquisition.

Over the last several years, I’ve led user acquisition, performance marketing, digital media, creative strategy, and measurement across mobile apps and digital-first businesses including Wealthsimple, SkipTheDishes, and Airalo.

I’ve scaled paid acquisition from zero into eight-figure programs, rebuilt attribution and signal frameworks from the ground up, and built the operating models, reporting systems, and creative pipelines needed to support efficient growth at scale. I’m a hands-on operator by nature, and I also enjoy building teams, systems, and clearer decision-making frameworks as organizations grow.