Yasmin Elsamak

Staff Product Designer

WorkFlex

Jul 2025 - Current (1 year)

Internal title is Principal designer ✦ Define and drive the design strategy and product vision across WorkFlex’s platform, aligning user needs, business objectives, and technical feasibility. ✦ Lead cross-functional collaboration to translate complex, compliance-driven requirements into intuitive and scalable user experiences, while shaping the product roadmap through systemic design and usability improvements. ✦ Lead user research initiatives, conducting and moderating qualitative studies (moderated and unmoderated) to uncover user mental models, decision-making challenges, and workflow breakdowns. ✦ Define and lead a data-informed design approach, driving the adoption of FullStory and product analytics to identify friction points, underst

Senior Product Designer III - Content domain

simpleclub

Dec 2024 - May 2025 (6 months)

✦ Take the ownership of design a custom AI-powered content tools that enable users to create tailored learning tasks — leading end-to-end from user research and wireframming to responsive web design, while actively contributing to feature strategy. ✦ Collaborate with Product managers, engineers and other designers to ship great experiences. ✦ Led cross-functional user research initiatives from design and development, integrating structured methodologies to drive actionable insights across teams.

Senior Product Designer II - Direct Booking

KAYAK

Dec 2022 - Dec 2024 (2 years 1 month)

✦ Utilize user-centered design principles to enhance the direct booking experience for flights, cars, and stays with KAYAK. ✦ Optimized checkout UX through data-backed experiments, driving a 60% lift in hotel conversions and eCPC. ✦ Collaborate with cross-functional teams to improve usability, efficiency, and user satisfaction of the booking process. ✦ Streamline the user journey through iterative design solutions. ✦ Ensure a seamless and delightful experience for both B2B and consumer audiences. ✦ Leverage expertise in user experience design to enhance the overall booking process.

Senior Product Designer I - KAYAK for Business

KAYAK

Dec 2021 - Dec 2022 (1 year 1 month)

✦ Lead the UX for KAYAK for Business, designing admin and travel management experiences that help companies onboard, book, and manage travel with ease. ✦ Translate complex requirements into clear, user-centered flows for company admins, finance managers, and employees. ✦ Redesign the onboarding experience to improve activation and reduce drop-off, resulting in measurable gains in engagement and revenue. ✦ Work closely with Product, Engineering, and cross-functional stakeholders to balance user needs with legal, financial, and technical constraints. ✦ Drive iterative design through wireframes, interactive prototypes, and moderated usability testing. ✦ Maintain consistency with KAYAK’s design system while adapting components for enterprise-sp

Lead Product designer

Pharos solutions

Feb 2021 - Oct 2021 (9 months)

✦ Worked as Lead Product Designer at Skoolix, an EdTech platform supporting schools across Egypt and the MENA region. I led the design of core experiences across teacher and student mobile apps, as well as an enterprise admin portal for school management. ✦ Defined user flows and shipped features that supported class scheduling, assignments, in-app communication, and grading — ensuring alignment with school operations and educational standards. ✦ Delivered mobile-first designs across iOS and Android, optimizing for usability in real-world classroom environments and constrained tech settings. ✦ Collaborated closely with product managers, engineers, and school stakeholders to refine requirements and support scalable design implementation. ✦ M

Senior Product Designer I

Pharos solutions

Nov 2019 - Feb 2021 (1 year 4 months)

✦ Taking the helm of the UX design process, which encompasses UX strategy, user research, information architecture (IA), and effective communication with Product Owners, as well as collaborating with various teams, including clients and developers. ✦ Working on designing mobile apps and web admin, a student portal for a full E-learning management system. Starting from an app with 500 users, we now have more than 50,000 users, including parents, students, and teachers.

Senior Product Designer.UI-UX Designer

Modeso

Apr 2018 - Oct 2019 (1 year 7 months)

✦ Translated product requirements into streamlined mobile and web experiences, focusing on usability, clarity, and cross-platform consistency. ✦ Created wireframes, interactive prototypes, and polished UI designs aligned with the existing design system and technical constraints. ✦ Led design projects from concept to execution — defining user flows, building MVPs, and collaborating closely with developers to ensure high-quality, scalable outcomes.

Product Designer-UI/UX Designer

Blink22

Jul 2017 - Jun 2018 (1 year)

✦ Led UX design for Carpool mobile apps (iOS & Android) — from wireframes, UI design, Develop, maintain prototypes and developer handoff — tailored for users in Sydney, Australia

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UI-UX Designer

Augmania

Jan 2017 - Jun 2017 (6 months)

✦ Led the end-to-end UX design for two mobile apps: AUGMANIA, an AR experience platform, and CarePassport, a healthcare app recognized in 2017 as a top solution for patient engagement. Responsibilities included user flows, prototyping, and interaction design—ensuring intuitive, accessible experiences across both products.

Creative Designer- Intern UI/UX Designer

Inova Eg

Nov 2016 - Jan 2017 (3 months)

✦ Embarking on an internship program as a UI/UX design intern, collaborating closely with a senior designer on various app design projects.

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