Agi M

Agi M

About

Detail

Content Creator I Content Marketer | Content Strategist
Zürich, Zurich, Switzerland

Contact Agi regarding: 
work
Full-time jobs

Timeline


work
Job

Résumé


Jobs verified_user 0% verified
  • Marx Content Marketing
    Marketing Communications Manager, Content Marketing Strategist, Writer
    Marx Content Marketing
    Mar 2019 - Current (7 years 8 months)
    - Consulting for various clients. Various types of marcomms and content marketing projects. - Building full B2B content marketing strategies and communications campaigns. - Leading editorial thought leadership projects. - Developing and producing multi-format content assets (articles, thought leadership, website copy, eBooks, blogs, video scripts, white papers) for digital and print channels. - Producing webinars/videos and supporting social/email content. - Writing and editing research-driven assets across all channels, whitepapers, eBooks, blogs, email, social media, and video. - Leading end-to-end editorial workflows, coordinating stakeholders and freelancers to publish on time. - Ghostwriting /editing C-suite communications and thought
  • C
    Content & Communications Director
    Calibo
    Nov 2023 - Oct 2025 (2 years)
    - Developed and executed a B2B communications & content marketing strategy, driving thought leadership and strengthening brand authority.
    - Wrote and edited research-driven assets across all digital channels (and print), whitepapers, eBooks, blogs, email nurturing funnels, social media, case studies, and video.
    - Owned the company-wide editorial calendar and content pipeline and shipped on schedule across web, email, and social.
    - Established review workflows with SMEs and leadership; fact-checked and copy-edited to publication quality.
    - Managed SEO/LLM optimisation strategies and audits.
    - Managed end-to-end content production processes across various content formats.
    - Managed external agencies/providers, in
  • Pitcher
    Global Content Manager, Marketing
    Pitcher
    Aug 2021 - Dec 2022 (1 year 5 months)
    - Built a B2B content marketing strategy and marcomms campaigns.
    - Planned, wrote, and edited multi-format content (articles, website copy, eBooks, blogs, video scripts) for digital channels.
    - Produced webinars/videos and supporting social/email content; repurposed into post-event summaries.
    - Ran end-to-end editorial workflows, coordinating stakeholders and freelancers to publish on time.
    - Ghost-wrote/edited C-suite communications and thought leadership.
    - Featured as Editor's Choice on CustomerThink and CGT (ghostwriting for Pitcher's senior leadership team) numerous times (2021).
    - Finalist in the Sales Pro Central 2022 MVP Awards (Sales Enablement).
  • Amcor
    Content Manager
    Amcor
    Jun 2020 - Jul 2021 (1 year 2 months)
    - Managed the development of four “Being Amcor” sustainability brand videos; including end-to-end editorial/production workflow, briefs, scripts, budgeting, stakeholder reviews and approvals.
    - Wrote/edited senior-leadership communications and content (blogs, videos, training materials, infographics, email).
    - Managed the global corporate editorial calendar, sequencing content across channels and regions.
    - Project-managed global internal-comms initiatives from concept to rollout, coordinating teams and ensuring quality and on-time delivery.
  • Marx Content Marketing
    Communications Consultant, Content Strategist, Writer/Editor
    Marx Content Marketing
    Mar 2019 - Aug 2026 (7 years 6 months)
    - Leading end-to-end strategic communications projects and content marketing strategies for B2B clients.
    - Leading editorial thought leadership projects, executive content, corporate narrative, and various content development.
    - Developing multi-format content assets (articles, thought leadership, website copy, eBooks, blogs, video scripts, white papers) for digital and print channels.
    - Writing and editing research-driven assets across all channels, white papers, eBooks, blogs, email, social media, and video.
    - Ghostwriting /editing C-suite communications and thought leadership pieces.
    - Project-based, between permanent roles.
  • Thematic
    Content Marketing Director
    Thematic
    Nov 2017 - Feb 2019 (1 year 4 months)
    - Developed and executed Thematic's first B2B inbound marketing strategy.
    - Produced a full content library including videos, white papers, e-books, SEO-optimised blogs, webinars, case studies, and a monthly newsletter.
    - Created SEO-optimized copy for the website, including the product pages.
    - Managed global social media presence and paid media advertising.
  • Spark New Zealand
    Brand Communications Manager - Digital & Content Marketing
    Spark New Zealand
    Nov 2016 - Oct 2017 (1 year)
    - Developed the first B2B inbound marketing strategy for Spark NZ Business
    - Managed multiple key stakeholders and dependencies in a complex organisational structure
    - Developed and executed online content strategy for Spark Lab
    - Managed owned content channels and key content partnerships etc.
    - Produced various content and communications
  • Perceptive
    Content Marketing Manager
    Perceptive
    Oct 2014 - Nov 2016 (2 years 2 months)
    - Elevated the brand from HubSpot Bronze to Gold partnership level
    - Developed and executed an inbound marketing strategy for the Customer Monitor brand
    - Lead generation growth month on month
    - Content creation: e-books, blogs, case studies, white papers and monthly newsletter
    - A part of the team winning the NZ Deloitte Fast 50 and Fast 500 Asia Pacific Awards
Education verified_user 0% verified
  • Lund University
    master, Master's Degree Media and Communications Science
    Lund University
  • Malmö University
    Various courses, incl: History with cultural analysis and International migration and ethnic relations, English
    Malmö University
  • Malmö University
    Malmö University
    Malmö University
    Various courses, incl: History with cultural analysis and International migration and ethnic relations, English
  • Lund University
    Master's Degree, Media and Communications Science
    Lund University
    Additional course: English language
Projects (professional or personal) verified_user 0% verified
    This is a community-created genome.