Rebecca Fiorini

Certified Design Consultant

California Closets

Sep 2020 - Current (6 years 2 months)

P

Sales Manager

PIM

Aug 2019 - Current (7 years 3 months)

"PRINTINGS IN MOTION" brings you the latest of technologies in video and printing. From greeting cards to invitation cards, magazine advertisements to interactive brochures: anything is feasible. “Our limit is your imagination” is not just a slogan on paper. Give yourself the chance to dream, and give us the chance to make it happen! PIM offers you high quality video and sound allowing you to show and play any type of presentation in the most pleasantly surprising way to your clients, business partners, family and friends... If you are a business, benefit from a distinctive competitive advantage adding significant incremental value to your digital presentation for a true multimedia production IN PRINT. The options are limitless. This innova

Key Accounts Executive

Gannett | USA Today Network

Apr 2014 - Aug 2019 (5 years 5 months)

In the Key Accounts Executive role, I am responsible for prospecting, pitching and closing advertisers and agencies throughout the Tri-State region. I work closely with an astute team of internal departments to create custom campaigns across multiple media platforms offering a variety of products including Search Engine Marketing, Social Media, Rich Media, Print, Online Display,Branded Content, Email Marketing, etc... I have achieved President's Club status for the years ending 2014 and 2015, as well as Gannett's National President's Circle for the year ending 2015.

Digital Sales Specialist

Gannett | USA Today Network

Apr 2013 - Jul 2014 (1 year 4 months)

Responsibilities included growing online sales revenue for the Northern New Jersey market through customized client solutions. I increased revenue growth by 55% during the first year from $450k to $700k.

Advertising Manager

Patch.com

Sep 2010 - Apr 2013 (2 years 8 months)

Patch Media is a local, community specific news and information platform. Patch provides comprehensive local coverage for individual towns and communities. Patch provides 24/7 access to original, community specific reporting, data and information.
• President’s Club status attained in first year by exceeding 200% of quarterly sales goals and attended awards ceremony in Punta Cana, Dominican Republic.
• Responsible for sales of advertising space on multiple town-specific news media websites in Bergen County. Achieved profitability within one year for the websites I was responsible for.
• Managed web-based advertising campaigns for a large and diverse client base in local markets.
• Scheduled appointments with prospects, t

Retail Advertising Sales Executive

Gannett | USA Today Network

Jan 2007 - Jan 2010 (3 years 1 month)

Responsibilities included selling retail and online advertising in the Morris County, NJ area through audience based solutions. I was awarded Account Executive of the Year for both 2008 and 2009, received the Publisher's Award for Excellence in both years and was promoted in 2010 to Digital Sales Coordinator. Key Accomplishments: Took over a mismanaged territory and grew revenue 42% during the first year. Increased sales over prior year more than $96,000 and grew annual revenue to $325,000. Increased ad revenue 26% to over $407,000 during my second year despite the economic downturn. Exceeded monthly sales goal for 16 straight months and online goal every month in 2009. Secured 40% of the total advertisers for a newly launched online shoppi

Account Manager

NOVA Chemicals

Jan 2000 - Jan 2006 (6 years 1 month)

Manufacturer of Polyethylene resins used in the production of various plastic products. Responsibilities included establishing and maintaining accounts, working closely with various internal departments (i.e. commercial, customer service, manufacturing, technical, marketing) to insure customer loyalty and market superiority. I was awarded a NOVA Applause award in 2006 for growing new product sales at a highly strategic and profitable account. Key Accomplishments: Grew North Eastern Territory from $10M to $40M within three years. Pursued customer leads and promoted NOVA product slate and technologies. Grew major accounts by 40%. I was rewarded additional territory and responsibilities in 2003 & 2006. Contacted HDPE container manufacturer NOV

G

Advertising Sales Director

Good Housekeeping Magazine

Jan 1998 - Jan 1999 (1 year 1 month)

Reported to Publisher with full management responsibilities for magazine's monthly advertising sales revenue. Promoted to Advertising Sales Director in 1998. Responsibilities included managing a portfolio of approximately 15 key corporate accounts, negotiating advertising sales contracts with advertising agencies, managing a two-team sales force, exceeding monthly sales targets as outlined by the Publisher, determining commission structure and working closely with upper management and various other internal departments (i.e. editorial, production, marketing) to secure monthly sales targets. Key Accomplishments: Exceeded advertising sales budget of $1.5 million in 1999 by 20% and secured magazine's survival on the market post Russian economi

H

Advertising Account Executive

HEARST INDEPENDENT MEDIA PUBLISHING

Jan 1996 - Nov 1999 (3 years 11 months)

Dutch publishing house with sole rights to Hearst Publications in Russian/CIS markets. Magazines launched were Cosmopolitan, Good Housekeeping, Marie Claire, Harper's Bazaar and Men's Health.

G

Senior Advertising Sales Manager

Good Housekeeping Magazine

Jan 1996 - Jan 1998 (2 years 1 month)

Reported to Advertising Sales Director. Was responsible for 1/3 of monthly sales turnover. Presented advertising packages and negotiated yearly sales contracts with advertisers and numerous advertising agencies. Key Accomplishments: Increased client portfolio by 50% through cold calling, building excellent customer relations and creating unique advertising possibilities. Sales revenue increased by 30% in 1998 from $4.5 million USD to $6 million USD. Recommended to Good Housekeeping (GH) editorial staff a special hygiene issue in order to promote advertising to potential clients with smaller budgets. Resulted in generating new ad pages from Oral-B, J&J and Gillette and increased monthly revenue by 20% or $80,000 during the slowest advertisin

N

Marketing Supervisor

Nabisco International

Jan 1994 - Dec 1995 (2 years)

Reported to General Manager with full accountability of building marketing department. Responsible for allocating annual marketing budget of $1 million for Russian/CIS markets and for the coordination and management of merchandising and promotion teams. Key Accomplishments: Coordinated with Nabisco's Swiss headquarters the design and production of advertising material for the Russian market. Established and led a team of 10 merchandisers whose goal was to work closely with distributors to properly display and promote Nabisco products in Moscow's retail outlets. This lead to increased consumer awareness and shelf-space by 40%. Successfully lead a 6 member promotional team for 2 years while managing dual functions in sales and marketing. Trai

N

Marketing & Sales Supervisor

NABISCO INTERNATIONAL LTD

Jan 1992 - Dec 1995 (4 years)

N

Sales Representative

Nabisco International

Jan 1992 - Jan 1994 (2 years 1 month)

Assisted in the planning and implementation of Nabisco Brands into the Russian/ CIS market. Established and managed relationships with Western retail outlets. Assisted in the development of wholesaler distribution network and managed distributors in the Baltic regions.

About

Detail

Timeline

Résumé

Rebecca Fiorini

About

Detail

Behavioral traits