Desiree Thomas
Desiree Thomas
About
Detail
Founder, Creator and Connector.
Toronto, Ontario, Canada
I'm the founder of Desired Media, a creative marketing agency that helps brands grow through strategic marketing, storytelling, and digital experiences. My work sits at the intersection of marketing, psychology, and photography: understanding why people pay attention, how to reach them, and how to make something worth looking at.
Over the past 9+ years, I've led social and content strategy for agency clients like Mercedes-Benz, HP Canada, and Marc Anthony, an in-house B2B construction firm, and a high-growth creator marketplace, generating 90M+ impressions and building creator programs with 25+ partners and a $130K+ budget. Depending on the client, that's meant developing social strategy, leading content marketing, managing online communities, overseeing creator and influencer partnerships, or building the systems that let a marketing function scale with the business.
A big part of what I do is helping brands and creators figure out how to communicate their value: who they're trying to reach, what makes them different, and how every piece of content supports the bigger objective. Then I help bring that to life through content, creative direction, analytics, and execution.
Beyond strategy, I'm hands-on. I create content, direct shoots, write campaigns, build AI-assisted workflows that help lean teams move faster without sacrificing quality, and mentor creators and emerging talent, including through a scholarship I started at Humber College and regular panels and mentorship for people trying to break into the industry.
At the end of the day, my job is building brands and communities that people trust, remember, and engage with, whether that means growing an audience, launching a creator program, or turning business goals into marketing that actually moves the needle.
📩 For sponsorships or partnerships: info@desireethomas.ca
Over the past 9+ years, I've led social and content strategy for agency clients like Mercedes-Benz, HP Canada, and Marc Anthony, an in-house B2B construction firm, and a high-growth creator marketplace, generating 90M+ impressions and building creator programs with 25+ partners and a $130K+ budget. Depending on the client, that's meant developing social strategy, leading content marketing, managing online communities, overseeing creator and influencer partnerships, or building the systems that let a marketing function scale with the business.
A big part of what I do is helping brands and creators figure out how to communicate their value: who they're trying to reach, what makes them different, and how every piece of content supports the bigger objective. Then I help bring that to life through content, creative direction, analytics, and execution.
Beyond strategy, I'm hands-on. I create content, direct shoots, write campaigns, build AI-assisted workflows that help lean teams move faster without sacrificing quality, and mentor creators and emerging talent, including through a scholarship I started at Humber College and regular panels and mentorship for people trying to break into the industry.
At the end of the day, my job is building brands and communities that people trust, remember, and engage with, whether that means growing an audience, launching a creator program, or turning business goals into marketing that actually moves the needle.
📩 For sponsorships or partnerships: info@desireethomas.ca
