Yulia Malova

I work at the intersection of go-to-market strategy, sales, and human behavior

Over the past 10+ years, I’ve helped build sales from 0→1 across six startups globally (USA,EMEA, UAE) defining ICP, shaping positioning, and designing the way teams sell in complex B2B environments. My background spans early-stage growth, GTM execution, and strategic sales development, with a focus on clarity, alignment, and sustainable scaling to profitability

What makes my approach different is my foundation in psychology. I don’t look at growth only through funnels/processes and tactics I look at how communication, internal dynamics, and founder decision-making influence execution. Often, the biggest blockers to growth aren’t technical; they’re behavioral

Today, my work focuses on:

• Go-to-market strategy for early-stage and scaling startups
• Sales positioning and narrative clarity
• ICP definition and customer psychology
• Behavioral insight in selling and decision-making
• Founder alignment and execution strategy

The strongest GTM strategies emerge when business thinking and psychology meet.

Based in Dubai, working globally with founders and fast-moving teams

Fintech, adtech, edtech, influencer tech, logtech, p2p, wellness tech