Michelle Burtchell
About
Detail
Head of Marketing
United States
Résumé
Jobs
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Head of MarketingJobberJun 2023 - Current (3 years 3 months)- Voluntary workCareer BreakJan 2023 - Jun 2023 (6 months)
- Chief Marketing OfficerHuntressOct 2021 - Dec 2022 (1 year 3 months)
- Senior Vice President of Marketing, Emerging MarketsRealPage IncDec 2019 - Oct 2021 (1 year 11 months)
- BVice President, MarketingBuildium LLC acquired by RealPageApr 2017 - Oct 2021 (4 years 7 months)
- Vice President, MarketingSalsifyNov 2014 - Mar 2017 (2 years 5 months)In today’s world of always-on online consumption and commerce, customers are demanding what they want, when they want it. Content is king, and always will be, for suppliers to get distribution, brands to sell products and consumers to click ‘purchase.’ The problem in today’s marketplace is that there is no easy way to transfer this rich product information from brand to retailer without hours of manual and tedious spreadsheet management and updates. Without this information, however, the collaboration between brand and retailer is stilted, product assortment is hindered and time to market is decelerated. Everyone is losing money and the consumer can’t find what they need. Enter Salsify….
- Chief Marketing OfficerHappier IncMay 2014 - Nov 2014 (7 months)
- Senior Director, Conversion and Customer MarketingConstant ContactApr 2013 - Dec 2013 (9 months)
- Director, Conversion MarketingConstant ContactMay 2012 - Apr 2013 (1 year)
- Director, Acquisition MarketingConstant ContactDec 2010 - May 2012 (1 year 6 months)
- Senior Acquisition Marketing ManagerConstant ContactJun 2009 - Dec 2010 (1 year 7 months)
- Acquisition Marketing ManagerConstant ContactDec 2007 - Jun 2009 (1 year 7 months)
- Brand Marketing SpecialistThe Stride Rite CorporationJul 2006 - Dec 2007 (1 year 6 months)
- Development SpecialistTriangle IncMay 2005 - Jul 2006 (1 year 3 months)
- Recruitment Account RepresentativeBoston HeraldJan 2003 - Jan 2005 (2 years 1 month)
- PAssistant Marketing ManagerPepsi ArenaSMG ManagementJan 2001 - Jan 2003 (2 years 1 month)
Education
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- Bachelor of Arts (B.A, Communication, GeneralUniversity of Massachusetts AmherstJan 1997 - Jan 2001 (4 years 1 month)
Publications
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- VLead(H)er - Michelle Burtchell, VP of Marketing at BuildiumVenture Fizz Jan
- OOne Company's Story: Building a Team and Platform for eCommerce SuccessOCTHow Mars Petcare made the decision to build an eComm Team, Technology Ecosystem, and new processes to accelerate digital shelf product content.