Will Ruben

Will Ruben

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Founder & CEO of Workmate. Building the Workmate Workforce.
New York, United States

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Résumé

Jobs verified_user 0% verified
  • Workmate
    Founder & CEO
    Workmate
    Jul 2026 - Current (4 months)
    Building and growing the Workmate Workforce. We build, deploy, and optimize custom, collaborative AI agents for your business. Workmates work on their own computer and in Slack or Teams just like every other colleague. We partner with your team to fully customize them to get work done, your way.
  • Workmate Labs
    Founder
    Workmate Labs
    Jan 2024 - Current (2 years 10 months)
    AI teammates for work.

    Currently building and growing the Workmate Workforce, custom AI teammates for your business.

    Previously launched:
    - May 2026: WorkClaw, a platform to build a team of OpenClaw AI agents for your team. (workclaw.com)
    - 2025: Workmate Scheduler, an AI-powered scheduling and calendar assistant. (workmate.com/scheduler)
  • Uniswap Labs
    VP, Product
    Uniswap Labs
    Jan 2022 - Jan 2023 (1 year 1 month)
    Leader of the Product Management team at Uniswap Labs, reporting to the CEO. Responsible for the company's product strategy.
  • Coinbase
    Senior Director, Product Management
    Coinbase
    Jan 2021 - Jan 2022 (1 year 1 month)
    Led the teams at Coinbase responsible for many of the consumer experiences in the Coinbase app. Launched the Web3 Wallet and browser in the Coinbase app. Also worked on discovery products in the Coinbase Wallet app.
  • Instagram
    Director of Product Management, Feed & Relevance
    Instagram
    Jan 2018 - Jan 2021 (3 years 1 month)
    I was a Product Director at Instagram, most recently leading the Feed and Relevance Pillar in NYC. My team owned Instagram's Feed experience end-to-end as well as the content ranking algorithms that power Home (Feed & Stories) and IG's recommendation surfaces (Explore & Reels).

    I supported a team of 10+ Product Managers and was responsible for the strategy and impact of a 200+ person organization across engineering and product roles. I led a mix of design-driven and ML-driven consumer product work.

    From mid-2018 until mid-2020, I led Instagram's Discovery Pillar, which included end-to-end ownership of IG Explore, Search, and Hashtags among other recommendation products.

    For three years, I also led Product
  • Instagram
    Product Manager
    Instagram
    Jan 2013 - Jan 2014 (1 year 1 month)
    I started the Growth team at Instagram shortly after Instagram joined Facebook.
  • Meta
    Director of Product Management
    Meta
    Jan 2012 - Jan 2021 (9 years 1 month)
    I worked at Meta/Facebook from 2012 to 2021 in a variety of Product Management roles.

    From 2012 to 2017, I was based in Menlo Park and largely worked on photo and video sharing products across Facebook's family of apps. Most significantly, I led the Facebook Feed Sharing team, which owns the experience of posting photos, videos, text, and links to News Feed. I also worked on launching Stories in 2016 and led the team that built and launched Facebook's Moments app and Slingshot app. I later managed the PMs who worked on Moments while leading Feed Sharing. I also started the Instagram Growth team, led the Facebook Home team, and worked on the 2013 desktop News Feed redesign.

    In 2017, I moved to NYC to kickstart a new pha
  • Bain Company
    Associate Consultant
    Bain Company
    Jan 2010 - Jan 2012 (2 years 1 month)
    Associate Consultant in Bain's New York City office. Worked with consumer technology and retail clients.
Education verified_user 0% verified
  • Harvard University
    B.A
    Harvard University
Projects (professional or personal) verified_user 0% verified
  • M
    Moments by Facebook
    Jan 2014 - Current (12 years 10 months)
    Led the team that designed, built, and launched Moments by Facebook. Since launching in June 2015, we've grown the app into a product that millions of people have used to share hundreds of millions of photos. I now manage the PMs who work on Moments as part of my job.
  • F
    Facebook Home
    Jan 2013 - Current (13 years 10 months)
    Launched Facebook's Home app to the Play Store and led the Home team post-launch as we iterated on the downloadable lock screen product for Android.
  • S
    Slingshot
    Jan 2014 - Jan 2015 (1 year 1 month)
    I was the PM on the team that built and launched Slingshot, a Facebook Creative Labs app, over a few months in 2014.
  • I
    Instagram Growth
    Jan 2013 - Jan 2014 (1 year 1 month)
    Started the Instagram Growth team as the first PM to focus exclusively on growth and connections.
  • N
    Newsfeed Redesign
    Jan 2012 - Jan 2013 (1 year 1 month)
    Launched a designed News Feed on desktop.
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