Hailey Michalski

I’m a consumer brand operator and founder focused on building and scaling products across Amazon and DTC marketplaces.

In 2026, I founded Sundays in Paris, a DTC accessories brand creating elevated, foldable purse hooks that keep handbags clean and secure while dining or traveling. I built the company entirely from scratch, owning product development, global sourcing, manufacturing, branding, ecommerce infrastructure, Amazon launch, and social media strategy, turning an initial idea into a live consumer brand.

Earlier in my career at Wayfair, I helped reposition Birch Lane’s lighting assortment toward higher-quality offerings, launching 90+ new SKUs and driving double-digit year-over-year growth. On the Site Merchandising team, I unlocked $8M+ in incremental revenue through category optimization and SEO improvements that strengthened product discovery and conversion.

For the past 4.5 years, I was at Perch, acquired by Razor Group in March 2024, where I owned the P&L for a $60M+ portfolio of 30+ consumer brands. I led pricing strategy, forecasting, merchandising, and performance marketing, translating complex data into decisions that drove revenue growth and margin expansion. My role required close partnership with finance, supply chain, and product teams to execute against growth targets.

I’m energized by building durable brands, creating structure in ambiguity, and operating at the intersection of data, product, and growth.

Outside of work, I’m a marathon runner and have completed all six World Marathon Majors - ending with London in April 2026!