Karl Canto

Karl Canto

About

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Head of Marketing, Sales and E-commerce
Boca Raton, Florida, United States

Timeline

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Résumé

Jobs verified_user 0% verified
  • Dr Berg Nutritionals Inc
    Head of Marketing, Sales and E-commerce
    Dr Berg Nutritionals Inc
    Mar 2024 - Current (2 years 7 months)
    Direct overall company revenue streams, encompassing D2C and marketplace channels, significantly enhancing market penetration and customer reach.
  • Selfemployed
    Executive Consultant
    Selfemployed
    May 2023 - Current (3 years 5 months)
    Trusted business advisor and forward-thinking strategist, I have a proven track record as a results-driven executive, specializing in building and nurturing top-performing Digital Marketing and E-commerce organizations. My expertise lies in steering these entities towards exceptional efficiency and performance.

    My role often involves working closely with senior management to spearhead transformative business strategies. I am adept at collaborating with diverse teams to optimize operating costs, enhance productivity and revenue, and secure a competitive edge in the market.

    I am recognized for my ability to effectively influence key decision-makers, including CEOs and board members. This involves advocating for strategic
  • N
    Vice President of E-Commerce and Digital Advertising
    NutriGold
    Mar 2022 - Apr 2023 (1 year 2 months)
    Responsible for D2C and marketplaces growth.
  • B
    Head of Global Digital Advertising & e-Commerce
    Bronson Vitamins
    Sep 2019 - Feb 2022 (2 years 6 months)
    Responsible for restructuring and turning around e-commerce business. Accountable for implementing the foundation for global e-commerce sales.
  • Hollander Sleep Products
    Senior Director Digital & e-Commerce
    Hollander Sleep Products
    Oct 2016 - May 2019 (2 years 8 months)
    Responsible for creating and leading Hollander Sleep Products Direct to Consumer e-commerce business. Led the integration of Pacific Coast Feather Company B2C and B2B e-commerce business into Hollander Sleep Products. Report to CEO
  • Garden of Life
    Senior Director, Digital & e-Commerce
    Garden of Life
    Oct 2014 - Sep 2016 (2 years)
    Head of e-Commerce, created direct-to-consumer business for Garden of Life, led the development, strategy, and implementation of Digital & e-Commerce. Reported directly to the President of Garden of Life.
  • N
    Senior Director, Sales & Marketing
    NutriHealth Supplements Division of Garden of Life
    Apr 2013 - Sep 2014 (1 year 6 months)
    Executive leadership for direct-to-consumer business led marketing activities across digital and print channels. Reported directly to the President.
  • Vitacostcom
    Director of Proprietary Brands
    Vitacostcom
    Aug 2010 - Mar 2013 (2 years 8 months)
    P&L responsibility for the Private Brands $74 million business unit. Report directly to CEO and work closely with executive team to develop strategies to attract new customers and increase sales.
  • Vitacostcom
    Director of Marketing
    Vitacostcom
    Aug 2007 - Aug 2010 (3 years 1 month)
    Developed and executed multi-channel strategies including online promotions (keywords, emails, website updates, etc.) and offline (direct mail, print ads, etc.).
  • J Walter Thompson Worldwide
    Senior Account Executive
    J Walter Thompson Worldwide
    Feb 2007 - Jul 2007 (6 months)
    Created and implemented Digital Marketing, Interactive and Promotional strategies for agency clients. Clients include: Heineken, Banco Santander, and Palmas del Mar Resort.
Education verified_user 0% verified
  • L
    Bachelors in Business Administration, Double Major
    Loyola University New Orleans Louisiana
  • Nova Southeastern University
    MBA, International Business
    Nova Southeastern University
    Graduated:Summa cum Laude
Projects (professional or personal) verified_user 0% verified
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