Chris Ridings

Vice President of Customer Success

Ritten

May 2026 - Current (5 months)

SVP - Head of Customer Success

Dutchie

Mar 2025 - May 2026 (1 year 3 months)

I lead Dutchie's Customer Success organization, unifying ~100 employees and four key functions to manage the entire post-sale customer lifecycle:
• 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Driving rapid and seamless customer onboarding to ensure fast time-to-value.
• 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: Providing expert technical support focused on fast resolutions and customer satisfaction.
• 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: Partnering with customers to drive strategic growth, value, and retention.
• 𝗖𝗦 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Architecting the scalable systems and processes that power CS.

Vice President Implementation

Dutchie

Apr 2022 - Mar 2025 (3 years)

Vice President - Head of Customer Success

Bbot

Nov 2021 - May 2022 (7 months)

Regional Vice President, Customer Success

Toast Inc

Jan 2020 - Nov 2021 (1 year 11 months)

Toast is an all-in-one point of sale and restaurant management system. Built specifically for restaurants on an affordable cloud-based platform, Toast offers advanced functionality including tableside ordering, quick menu modifications, real-time enterprise reporting, online ordering, and labor management on an easy-to-use interface. Toast’s full-featured POS platform is used nationwide by restaurants, cafes, nightclubs, and enterprise franchises.

I currently have the privilege of leading a large mixed team comprised of Directors, Senior Managers, and Onboarding Consultants. I also lead several Operations and Integration teams. They are experts in all things POS, Payroll, SaaS, Restaurants, and Customer Success. My team is accoun

Regional Director, Customer Success

Toast Inc

Apr 2019 - Jan 2020 (10 months)

Vice President, Sales (Workplace Planning & Advice)

Fidelity Investments

Aug 2016 - Jan 2019 (2 years 6 months)

Lead more than 300 multi-channel customer service associates, sales associates, and managers located in three different contact centers; measure customer satisfaction and cross-selling opportunities.

Sr. Director, Sales Enablement (Planning & Guidance)

Fidelity Investments

Nov 2012 - Aug 2016 (3 years 10 months)

Responsible for 18 Regional Planning Consultants located across five contact centers; responsible for the onboarding, training, coaching, and development of all new sales associates and front-line leaders.

Sales Director (Divisional Sales Manager)

TD Ameritrade

Jan 2012 - Nov 2012 (11 months)

Responsible for driving and managing the sales revenue for assigned region of the Investor Education Group, while improving the client experience through resource planning, strategy implementation, and operational efficiency. I led three teams comprised of three Team Managers and 33 Sales Consultants while coaching and developing assigned managers to meet career planning objectives. Increased divisional sales for the majority of the U.S. market by 30% within first six months of managing the division.

Coaching Manager

TD Ameritrade

Nov 2010 - Jan 2012 (1 year 3 months)

Responsible for managing the education and guidance of the INVESTOOLS education sales product. Led, developed and inspired a team of 15 Coaches to provide investment training and direction to account holders and assisted in the instruction of live workshops and educational webinars. Helped improve organizational efficiency by devising a new process that included scheduling of live events and online webinars.

Branch Manager - Plains States Region (Sales Manager)

TD Ameritrade

Jul 2008 - Nov 2010 (2 years 5 months)

Strategically manage a team of 10 Investment Consultants, training and coaching sales representatives in best practices. Increased branch performance from bottom 10 nationally to top third. Also responsible for effectively hiring, training and directing staff and actively collaborate in Human Resource operation functions such as evaluating performance and providing guidance/mentoring. Consistently ensured delivery of quality customer service vital to sustaining and growing clientele base.

Retail Sales Strategy Campaign Manager

TD Ameritrade

Jul 2007 - Jul 2008 (1 year 1 month)

Responsible for driving the development of innovative sales campaigns for 700 Investment Consultants and effectively boosting sales operations. Also helped create High Asset Client strategy which lead to an increase in net new assets to the firm.

Financial Consultant

TD Ameritrade

Jan 2005 - Jul 2007 (2 years 7 months)

Responsible managing and growing share of wallet relationships with over 700 high asset clients. Became a two time President’s Club winner for exceeding assigned sales metrics. In 2007, was the #1 salesperson nationally selling the company’s proprietary guidance product Amerivest.

Associate

Merrill Lynch

Jan 2004 - Jan 2005 (1 year 1 month)

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Chris Ridings

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Behavioral traits