María Pesca Santos

Marketing Manager

Tradeview Markets

Apr 2023 - Current (3 years 7 months)

• Develop and execute strategic marketing plans to drive brand awareness and customer acquisition. • Oversee multi-channel marketing campaigns, optimizing digital channels for maximum impact. • Manage brand consistency and collaborate cross-functionally to align marketing efforts with business objectives. • Analyze campaign performance and market trends to inform data-driven decision-making.

Directora de marketing

yajuego

Feb 2022 - Jan 2024 (2 years)

Marketing on Yajuego.co online and offline communications. Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective Research competitors to stay current with similar products or services on the market Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients Collaborate with other executives to make high-level decisions regarding the budget and the direction of the comp

Marketing Manager

Mozzart

Sep 2021 - Dec 2021 (4 months)

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Deploy successful marketing campaigns and own their implementation from ideation to execution Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Build strategic relationships and partner with key industry players, agencies and vendors Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely Oversee

Digital Marketing Manager

Wiess Enterprise

Apr 2021 - Sep 2021 (6 months)

Manage the content that the business posts to social media • Develop strategies that drive customers to the website • Improve the design, UX, traffic, and content of the website • Create paid campaigns on social media platforms • Maintain consistent brand messaging throughout all platforms • Create email blast campaigns to target key customers • Use advanced metrics to measure the success of a marketing campaign • Keep up to date on the latest social media trends

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Marketing Senior Associate

Jun 2019 - Feb 2021 (1 year 9 months)

Assemble marketing information from several systems and provide insights to sales, leadership and global teams including web engagement data, intent data, marketing automation data, and CRM data. • Be aware & update of the Account-Based Marketing techniques that provide personalized marketing approaches leveraging available marketing technology • Conceptualize, execute and manage marketing campaigns developed for offerings in EMEA • Utilize database management tools to generate prospect lists, provide segmentation, and track conversions. • Provide input and feedback to corporate on planned marketing campaigns and results. • Work closely with the local sales team to communicate alliance events and enable their successful participation •

Digital Content Media Team Lead

Foreo

May 2018 - May 2019 (1 year 1 month)

Media planner that knows everything about paid content distribution and paid content placements • Experience with media buying & content advertising as well as paid activities and booking placements with publishers, influencers, media agencies, etc. • Protect the online reputation of the products by making sure the audience sees a positive impact. • Evaluate queries coming in from team members and PR/Marketing and market managers, PR agencies. • Build strategies & roadmaps for product launch campaigns in the field of content advertising, paid content, online reputation management. • Build execution plans, guide local market teams, create reports. • Track, record, and performance data evaluation of everything that is done, come up with

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Digital PR Specialist for Colombia

May 2018 - Jul 2018 (3 months)

Senior Content Manager

SpicyMinds

May 2017 - Apr 2018 (1 year)

Lead digital content and strategies for major entertainment brands. • Ensure brand positioning at all levels of StakeHolders. Provide customer service. • Creation of events • Public relations • Analysis and implementation of digital strategies.

Marketing Coordinator

Godoy & Hoyos Abogados

Apr 2016 - Apr 2017 (1 year 1 month)

Strategic leadership in communication and marketing. These two areas are essential for the organization to reach established objectives such as image positioning among different publics that are of interest. • Responsible for media and organizational contents. • Public relationships: contact point between customers and the organization. • Creation of communication handbooks: Effective and proper procedures. • Digital and online content consultancy.

Marketing Coordinator

Securitas Colombia

Sep 2015 - Mar 2016 (7 months)

Create and coordinate media content for the company • Formal acts for the company, including events with the Colombian presidency and different European embassies. • Media content verification, especially for customers, to strengthen client-company relationships, through loyalty programs designed according to customers' needs.

P.R

Aulas Amigas

May 2015 - May 2016 (1 year 1 month)

Develop and manage an assertive brand positioning, which allows attracting an investment that supports Latin America education through teaching technology to low cost. • Creator of strategies for allies and opinion leaders who are representatives and ambassadors of the brand.

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Marketing Executive

Grupo Davinci

Jan 2015 - Sep 2015 (9 months)

Internal and external media management: follow-up with current news (relationship with external media sources and answer to crisis presented by these sources), report creation, and company communication updating. • Strengthening actions with Human Resources. • Internal and external image positioning: proper use and identity. • Internal and external communication strategies design. • Supporting on marketing and strategical annual plans and on company events.

Marketing Assistant

Natura

Aug 2014 - Feb 2015 (7 months)

Content creation for Natura Informa (Daily News) • Logistics regarding new products launching Strategies and support. • Press reports for the external public. • Branding activation processes: Proposals and contents. • Internal communication with company collaborators. • Suppliers' support activities: Quotation requests.

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Marketing Manager

María Pesca Santos

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María Pesca Santos

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