Stephen Griffin

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Creative Marketing Director

Jan 2024 - Jun 2024 (6 months)

After several months leading Poppy’s brand and marketing initiatives through my agency, The Griffin Agency, I transitioned in-house to help the company build a stronger foundation for national growth. The engagement was designed as a defined term to determine the best long-term structure for both teams—internal vs. agency partnership. During my time in-house, I focused on aligning daily operations, creative strategy, and go-to-market execution to support Poppy’s expansion plans. Responsibilities: • Creative Strategy: Develop and oversee marketing strategies enhancing brand presence and driving business growth. • Packaging Design and Rebranding: Successfully spearheaded creative initiatives to redesign packaging, enhancing brand visual ide

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Founder + Chief Creative Officer + Marketing Maven

Jan 2005 - Current (21 years 8 months)

A nimble, boutique creative agency that brings brands to life -- from one-off projects to fully integrated national campaigns. Recent work: Meta Elevate Created the visual identity and deployment strategy of Meta’s global program for empowering, inspiring and educating Black and Latinx and Hispanic communities. Reached 7M+ learners via IRL and virtual immersive learning experiences 2M+ BIPOC learners within 9 months of 3-year goal 700% increase in engagement on FB and Insta 500% increase in likes on FB and Insta Developed event collateral and platform to market, manage, and measure Elevate's live, virtual, and hybrid event programs. Partnered with T-Mobile, Visa, etc. Android Pay Product launch collateral and marketing materials, cus

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Sr. Art Director

Jan 2004 - Dec 2005 (2 years)

Opened and organized the new SF office. Was recruited from Yahoo! to insure a smooth transition from in-house creative management to agency control. Continued to work on multiple Yahoo! properties with the focus on Yahoo! Personals.

Art Director

Yahoo

Jan 2000 - Dec 2004 (5 years)

Launched multiple Integrated Marketing Communications - utilizing online and offline marketing channels - for several business units. Most notably, helped expand the Personals category into one of Yahoo!’s top revenue generators and developed industry-influencing work that changed the perception of online dating. Worked in conjunction with partners like BlackBerry, Universal Studios, NBC, HSBC, FTD, Premier Magazine and The New Yorker. Key Projects: Project: Real People Utilized actual Yahoo! Personals’ users in all campaigns. A major step away from the industry standard of using stock photography. Added huge amounts of credibility to the brand. • First year: 15,000 volunteers • Second year: 38,000 volunteers (Submission process was op

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Art Director

CNX Media

Jan 1998 - Dec 2000 (3 years)

Managed daily design department operations and scheduling to increase productivity and efficiency, as well as streamline stress areas. Art Direct all design elements and show looks, from concept to completion. Fulfill diverse graphic needs from total show packages, show opens and virtual set designs, to daily web graphics and print projects. Collaborate with producers, writers and clients to ensure expectations are met and exceeded. Oversee and Art Direct work of freelance designers. • Updated on-air design of nationally syndicated consumer finance and health reports viewed in 64 and 60 markets respectively (over 50% of all US households.) • Revitalization of brand identity through alignment of all collateral and revised logo • Design an

Sr. Designer - Global Brand Marketing

Ernst Young

Jan 1996 - Dec 1998 (3 years)

In addition to working on regional marketing initiatives and a global rebranding campaign, I was handpicked by the head of the Kenneth Leventhal marketing team to design and direct all the collateral for the real estate division of E&Y. The deal was sweetened by frequent trips to the headquarters in Burbank. • Produced online and offline collateral for a niche firm with annual revenues of almost $1B. • Trained senior designers, designers and document specialists in the use of design principles as well as the use of specific design tools. • Ambassador to various E&Y offices to audit employee competency and develop outlines for improving both efficiency and work environment. • Pursuit of UltraEx, FedEx and Kinko’s regarding gross negligence

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Editor, Motion Graphics & Post Production Supervisor

PineRidge Film and Television

Jan 1990 - Dec 1996 (7 years)

Integral part of a multiple Emmy winning team that created national and regional TV spots as well as several syndicated series for HGTV and DIY networks. • Lead the charge to purchase an AVID non-linear editing system that increased productivity and opened the door for working with HGTV. • Self-taught the AVID software over a weekend. • Started as an intern lugging gear for free (during the summer in Florida!) Through hard work and tenacity landed a full-time job and eventually was editing/designing the majority of the post-production content.

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