Kathe Bist

I’ve been in Talent Acquisition and HR for 32 years, starting in “tech before it was tech,” and one thing has never changed: people are the heart of every company. I founded Purple Squirrel Enterprises nearly 20 years ago to bring a human-centered, flexible, and modern approach to HR and recruiting. Our fractional HR + TA model gives high-growth companies the support of an embedded people team—without the overhead. We help startups scale, build their HR infrastructure, hire globally, and create cultures where people thrive. With 100+ years of combined team experience, we manage everything from sourcing and hiring to performance management, benefits, coaching, and compliance. We put the HUMAN back in Human Resources—and we’d love to help your team do the same.