Belen Rodriguez

Creator Manager

Darkroom

Apr 2026 - Current (7 months)

• Led creator & influencer strategy across client accounts, serving as the main client-facing contact.
• Managed end-to-end creator campaigns, including sourcing, onboarding, contracting, and performance tracking across TikTok Shop, affiliate programs, paid UGC and YouTube.
• Drove TikTok Shop affiliate growth by analyzing creators based on GMV, performance metrics, and high-performing content hooks.
• Collaborated with creative and account teams to align content with business and commerce goals.
• Oversaw campaign deliverables, timelines, and creator operations while mentoring junior team members.

F

Freelance Creative | Social Media & Influencer Specialist

FREELANCE | REMOTE

Apr 2025 - Current (1 year 7 months)

Currently working as a freelance creative, I collaborate with agencies like Anita Vega and McCann, as well as startups across the U.S. and LATAM, to craft content strategies that resonate with audiences and deliver real results.
• Led end-to-end influencer marketing campaigns, including creator sourcing, outreach, briefing, coordination and performance reporting.
• Developed and managed editorial calendars and platform-specific content strategies aligned with brand voice and audience behavior.
• Coordinated content production and digital campaign execution, working cross-functionally with creatives, account teams and creators.
• Created creative concepts and social storytelling for multi-channel distribution, prioritizin

F

Especialista en contenidos

Freelance (Anita y Vega)

Apr 2025 - Current (1 year 7 months)

• Led end-to-end influencer marketing campaigns, including talent sourcing, briefing, coordination and performance reporting.
• Developed editorial calendars and platform-specific content strategies aligned with audience behavior and business goals.
• Coordinated digital campaign production and execution, ensuring consistency with brand tone, messaging and cultural trends.

Freelance Influencer manager

Gravity Road

Apr 2024 - May 2024 (2 months)

∙Short term project. ∙Led influencer campaigns targeting U.S. Hispanic audiences across TikTok and Instagram. ∙Managed creator communication, timelines, and performance dashboards. ∙Delivered strategic briefs and campaign insights to client teams.

Influencer Marketing Manager

McCann Worldgroup

Nov 2021 - Apr 2025 (3 years 6 months)

Founded and led the agency’s Content Hub, developing scalable frameworks for content strategy and influencer activations. Created campaign playbooks and toolkits adopted by multi-market teams. Managed end-to-end influencer campaigns—from talent sourcing and briefings to ROI reporting using tools like HypeAuditor, Modash, and Upfluence. Mentored junior creatives and contributed to cross-functional creative direction. Delivered multi-platform content strategies aligned with brand voice and audience trends.

C

Redactora creativa jr

Commonwealth//McCann

Nov 2021 - Jul 2022 (9 months)

Client: Chevrolet Argentina.

Content Specialist & Creative

McCann Worldgroup

Oct 2021 - Apr 2024 (2 years 7 months)

Content specialist and creative at McCann, working across regional and global brands including Chevrolet, Smirnoff, L’Oréal, John Deere, BGH and Piero, developing content-driven campaigns with a strong social and influencer focus. ∙Led content ideation and copywriting across integrated brand campaigns, including scripts, taglines, social copy and influencer briefs. ∙Scoped and sourced creators for influencer-led campaigns across Instagram and TikTok. ∙Developed culturally relevant scripts, captions and creator briefs for TikTok-first campaigns. ∙Built modular content systems and brand tone guidelines, adopted across internal teams and ongoing campaigns. ∙Created creative assets for video, social, and branded editorial content. ∙Collaborated

V

Redactora

VIVA SHANGO

Jul 2021 - Oct 2021 (4 months)

Redacción y creatividad para campañas digitales y publicidad. Clientes: Tigo Business y HSBC Argentina.

Redacción de contenido

Hoopla Digital Agency

Dec 2020 - Jun 2021 (7 months)

Bajadas estrategias Redacción y creación de contenido para redes Conceptualización de campañas 360º. Bajada de Key Visual. Clientes: Puppis Argentina - Puppis Colombia - Little Tikes Argentina.

Especialista en contenidos

Hoopla Digital Agency

Dec 2020 - Jun 2021 (7 months)

Wrote branded storytelling pieces and managed Instagram content calendars. Produced digital content for brands including Little Tikes, Puppies, and Schär.

B

Content Creator

Bampich

Jan 2020 - Dec 2020 (1 year)

Redacción y creación de contenido. Creación de videos desde principio a fin: guión y edición de video. Research de contenido.

T

Editor de vídeo

Tendencias.tv

Aug 2018 - Aug 2019 (1 year 1 month)

Trabajo de Estudio Frankie - Episodios especiales para Tendencias TV España sobre la ciudad de Buenos Aires.

D

Diseñadora Jr

Jan 2017 - Mar 2017 (3 months)

Diseñadora jr - Pasante. Diseño de papeleria, newsletter, retoque digital, entre otros.

R

Pasante

Radio Universidad FM 89.1 - Universidad de la Matanza

Mar 2016 - Jul 2016 (5 months)

Pasante de diseño multimedia Identidad de los programas, volantes y publicaciones en redes. Breve participación como columnista en un programa matutino.

About

Detail

Timeline

Résumé

Belen Rodriguez

About

Detail

Behavioral traits