Ben Hogan

Sr. Strategist, AI Content & Marketing Innovation

Mendix

Oct 2025 - Current (10 months)

I'm building AI-powered content systems that help marketing teams scale without sacrificing quality or brand consistency. -Creating the guardrails - Brand voice frameworks, prompt libraries, and review processes that ensure AI-generated content actually sounds like us and meets our standards. -Engineering the workflows - Building and optimizing the prompts, models, and automation (via n8n, Claude, and other tools) that turn our content operations into repeatable, scalable systems. -Enabling the teams - Training marketers across Growth on how to use AI tools effectively while maintaining voice control and brand governance. Identifying high-impact use cases from demand generation to customer stories to product documentation. -Governing the ou

Sr. Content Strategist

Mendix

Oct 2021 - Oct 2025 (4 years 1 month)

-Lead content strategy across horizontal/IT buyer activities -Create content for target personas across a variety of mediums, including blog posts, long-form writing, and video scripts, as well as a variety of target verticals (insurance, financial services, retail, public sector) and partners, including AWS. -Collaborate with subject experts to create content on a variety of technology-focused topics, such as AI and governance. -Develop demand generation campaigns for target audiences, including paid advertisements, web copy, email campaigns, and social media. -Collaborate with internal stakeholders on content strategy, voice, and desired outcomes. -Work to develop thought leadership content pieces with organizational leadership. Show less

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Writer and Content Strategist

BeeHog Creative Services

Jul 2021 - Jul 2023 (2 years 1 month)

- Research and community management for 3,000+ member online community. - Copywriting, article writing, editing and other creative services for a wide variety of industries. - Over 20 blog recaps for enterprise software development platform’s annual events, including capturing relevant information and matching desired tone. -Over 70 ghostwritten articles on topics ranging from dining to technology to product reviews. Includes SEO optimization. -Proofreading of online study guides.

Content Manager

SAI360

May 2019 - Jul 2021 (2 years 3 months)

- Accountable for establishing the content strategy and developed an accompanying roadmap accounting for emerging industry trends, client feedback and goals, competitive research, and contractual obligations. - Collaborated with subject matter experts to develop learning assets focused on required core competencies of learners. - Led project initiatives from inception through to release phases and plan the execution of deliverables as part of a rapid cadence framework.

Sr. Editor

Wiley

Dec 2017 - Apr 2019 (1 year 5 months)

- Developed and implemented strategy for a portfolio of cardiology titles worth $8m annually. - Created communications for internal and external customers. - Managed cost base and operational effectiveness, proactively looking for improvements. - Cultivated relationships with internal and external stakeholders to identify growth opportunities and market gaps.

Regional Manager

Wiley

Jul 2014 - Dec 2017 (3 years 6 months)

- Responsible for establishing the organizational strategy, including resource management and allocation to execute and achieve goals and objectives. - Managed, motivated, and engaged personnel, made up of 17 project managers and project teams. Led all phases of workflow assignments from inception to go-live and delivery. Oversaw the output for on and offshore resources.

Managing Editor

Wiley

Jul 2011 - Jun 2014 (3 years)

- Directed staff in the delivery of writing, editing content, and approving layouts as part of a big picture vision. - Guided peer reviews and production to maintain submission site, chose reviewers and reported on statistics to leadership. - Charged with project leadership, including overseeing all work activities from beginning to end and ensured all team members understood expectations.

Production Editor/Training Specialist

Wiley

Jul 2008 - Jun 2011 (3 years)

- Managed the production and publication of eight academic journals, including the efforts for copyediting, proofreading, and composition. - Supervised all freelancers and other contractual vendors, including personnel management tasks such as enforcing policies and procedures across the group.

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Associate Project Manager

Pre-Press PMG

Aug 2007 - Jul 2008 (1 year)

- Ensured the timely production and release of multiple college textbooks. Participated in art, design, and production elements as needed.

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Editor

The Bridge Journal of Fine Arts

Sep 2006 - May 2007 (9 months)

-Chose 40 fine arts works for publication out of over 1,200 entries (ranging among fiction, nonfiction, poetry, and visual art) -Performed copy-editing, content-editing, and proofreading duties with editing team -Handled publication of journal from conception through release -Helped plan journal release party and promotional materials -Assisted art team in finalizing journal design

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