Edina Sehovic-hecke

Global Digital Media Manager

Agilent Technologies

Jan 2020 - Current (6 years 7 months)

• Leading a global, diverse team of 10-15 SEM, programmatic, ABM, social media experts and client partners. • Strategy development, planning, and activation of digital media campaigns, in collaboration with global internal stakeholders and external agencies. • Expert level of understanding related to digital creative production, ad serving, and cross-channel attribution. • Delivering cross-functional projects. • Continuous implementation of new digital media channels and tactics. • Educating stakeholders on digital media, best practices, and trends. • Building and optimizing operational processes on the team, including hiring and onboarding new talent. • Partnering with cross-functional tech and non-tech stakeholder groups. • Media analytic

Marketing Specialist

Smaato

Jan 2018 - Jan 2020 (2 years 1 month)

• Managing and executing performance marketing campaigns and inbound demand generation. • Optimizing website for conversion and UX, including data-driven ideation, execution, reporting, and analysis. Helped increase organic traffic from the home page to the blog page by 40%. • Implemented a more structured CRO process, and introduced the team to heat mapping and A/B testing (Crazy Egg, Google Optimize). • Research, write and edit whitepapers, data-driven reports, presentations, product releases, emails, and other forms of content (blogs, bylines, C-level interviews, SEO landing pages, etc). • Autonomously managed the company’s core social media platforms (LinkedIn, Twitter, and Facebook). • Worked with Sales, Marketing, Product, Development

Regional Marketing Manager, MENA Region

Infobip

Jan 2016 - Jan 2018 (2 years 1 month)

• Setting up the regional marketing infrastructure and establishing a relationship with regional and HQ stakeholders. • Strategic planning, budgeting, target definition, and action plan development. • Developing strategy for external regional events. • Internal event planning and organization. • Running and coordinating the PR activities with the Global PR director. • Implementation and coordination of online campaigns (Newsletters, Facebook Ads, Google Ads). • Content production and sales collaterals. • Partnering with sales, product marketing, account managers, operator partnership, C-level management, and other stakeholders, to help all teams achieve their goals and address challenges. • Working closely with HR team on developing an empl

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Marketing & PR Manager

Kolektiv d.o.o. - (MojPosao.ba)

Jan 2013 - Jan 2016 (3 years 1 month)

• Performance marketing campaigns across multiple channels. • Autonomous execution of online marketing campaigns in cooperation with The Network and The Boston Consulting Group. Worked on the online campaign “Decoding the Global Talent - Global Mobility and Employment Preferences Study 2014” on behalf of Bosnia and Herzegovina. • Executing email campaigns in-house and for external clients. • In charge of the company's public relations, writing press releases, organizing press conferences, and media appearances on TV, radio, and print. • Helped improve UX and web presence in coordination with UX designers and front-end developers. • Managed the company's corporate social media platforms (LinkedIn, Twitter, and Facebook). • Event management a

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Social Media Manager

MITA Group Sarajevo

Jan 2012 - Jan 2013 (1 year 1 month)

• Development and implementation of social media strategies. • Community management. • Client account management. • Reporting and analysis. • Copywriting and design briefing.

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Moderator of Marketing Qualitative Research

Valicon

Jan 2009 - Jan 2012 (3 years 1 month)

• Responsible for conducting in-depth interviews. • Responsible for coordination and organization of qualitative research projects (focus groups, in-depth interviews). • Assisted in creating post-research reports.

Edina Sehovic-hecke

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