Shayla Foley

With over 16 years of experience, I am a passionate and dynamic marketing leader who drives growth, engagement, and brand impact across diverse industries. I have led end-to-end marketing strategies that blend digital, brand, and communications to attract and retain millions of users, clients, and customers across multiple channels and platforms. I thrive at the intersection of creativity and analytics—combining brand storytelling with data-driven decision making—to expand market reach, accelerate revenue, and deliver meaningful results in both enterprise and high-growth startup environments. Executive Highlights * Team Leadership & Development: Built, scaled, and mentored high-performing marketing teams across multiple functions. * M&A: Directed brand and marketing strategy during critical pre & post-merger, ensuring seamless alignment, customer retention, and unified messaging. * Marketing Ops: transformed teams and technology from reactive to strategic, enabling data-driven decision making and improved alignment with business goals. * Cross-Functional Collaboration: Partnered with product, sales, engineering, and customer success to align go-to-market strategies and optimize the customer journey. * Growth Marketing & Demand Generation: Launched multi-channel campaigns that consistently drove measurable growth in audience engagement and revenue. * Brand Strategy & Storytelling: Crafted brand narratives that elevated awareness, expanded reach, and established competitive differentiation.