Benji Bateman

Benji Bateman

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Senior Manager, Marketing @ Rentokil Terminix
Greenville, South Carolina, United States

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Jobs verified_user 0% verified
  • Rentokil Terminix
    Senior Manager, Marketing
    Rentokil Terminix
    Apr 2026 - Current (7 months)
    Leading marketing strategy across the $80M Steritech specialty business portfolio, supporting national brands like Whole Foods, Starbucks, and Chick-fil-A with food safety, operations, and brand standards.
  • Ntiva Inc
    Senior Content Marketing Manager
    Ntiva Inc
    Nov 2025 - Apr 2026 (6 months)
    Built and executed integrated marketing programs across digital channels, driving lead generation and pipeline growth for a $150M B2B services organization.
    • Developed B2B content strategy aligned with business goals, target audiences, and campaign priorities
    • Increased marketing attribution and closed-won revenue through campaign tracking, reporting, and channel alignment
    • Led strategy and project management for the launch of a corporate website redesign, improving UX, SEO performance, and lead capture
    • Managed social media profiles and developed thought leadership content through interviews with internal SMEs
    • Collaborated with sales leadership to improve lead handoff, sales enablement materials, and conversi
  • THOMAS
    Senior Manager, Content
    THOMAS
    Jan 2022 - Apr 2025 (3 years 4 months)
    Directed the agency’s content production, managing internal teams and external partners to deliver high-volume, high-quality work across 550+ digital marketing accounts.
    • Managed and developed four full-time employees, leading weekly meetings, performance reviews, and compensation planning to drive retention and growth
    • Owned department KPIs and initiatives, reporting to the VP of Marketing and collaborating cross-functionally with other Senior Managers
    • Overhauled the company’s content marketing workflow, establishing scalable operating procedures that improved production efficiency by 45% in the first year
    • Developed a content quality rating system, increasing average deliverable scores from 3.1 to 4.2 stars within
  • THOMAS
    Account Manager
    THOMAS
    Nov 2021 - Jan 2022 (3 months)
    Joined Thomas as an Account Manager, managing the success of 50 marketing accounts valued at $2M+ ARR, overseeing strategy, delivery, and performance.
    • Directly led and supported a seven-person team of Marketing Strategists, Marketing Coordinators, and SEO Analysts
    • Built and presented performance reports using HubSpot and Google Analytics to support annual renewals and upsells
    • Worked with the Director of Client Services to monitor team account revenue, billing, and forecasting
    • Surpassed account goals and achieved a 90% renewal rate on 12-month contracts from 2021 to 2022
    • Guided team and clients through Xometry’s $300M acquisition of Thomas, ensuring service continuity and client satisfaction
  • media junction
    Director of Content
    media junction
    May 2021 - Nov 2021 (7 months)
    Promoted to lead the agency’s content marketing department, building teams and processes from the ground up.
    • Built and scaled the content team from zero to three full-time employees, overseeing hiring, onboarding, and performance management
    • Designed and launched the agency’s content marketing services offering, defining positioning, packaging, and pricing
    • Oversaw end-to-end content production, including account strategy, goal setting, and execution
    • Grew the content department to six monthly retainer accounts, generating $220K+ in ARR
    • Analyzed performance data and presented client reports on traffic, conversions, and customer acquisition using HubSpot and Google Analytics
    • Led client workshops to deve
  • media junction
    Senior Strategist
    media junction
    Nov 2020 - May 2021 (7 months)
    Served as the main point of contact for growth marketing retainers, managing client relationships and account strategy.
    • Developed cross-channel campaigns including website pages, social media, paid ads, email campaigns, and lead nurturing workflows to maximize ROI in HubSpot
    • Guided clients through HubSpot onboarding, implementation, and Growth Discovery processes
    • Set KPIs, analyzed marketing performance, and made ongoing strategy and budget recommendations
    • Contributed to 60%+ growth in agency retainer revenue from 2020 to 2021
    • Helped the agency achieve recognition as a top HubSpot Elite Solutions Partner in the United States
    • Promoted to Director of Content within 12 months based on performance
  • Greenstone Media
    Director of Marketing
    Greenstone Media
    Jan 2020 - Nov 2020 (11 months)
    Took on a Director-level role at Greenstone Media, leading internal marketing campaigns and strategic partnerships.
    • Owned internal marketing initiatives that increased brand awareness and generated 80+ MQLs in six months
    • Led a full company rebrand, including logo, website, and positioning strategy, driving a 200% increase in inbound leads
    • Built strategic partnerships with HubSpot and StoryBrand, directly generating new client opportunities
    • Onboarded and trained HubSpot clients, improving marketing execution and adoption of platform best practices
    • Conducted company-wide training that contributed to being named one of 12 StoryBrand Certified Agencies
    • Partnered with leadership to define quarterly busin
  • SmartBug Media
    Marketing Strategist
    SmartBug Media
    Sep 2019 - Jan 2020 (5 months)
    Promoted to Marketing Strategist at SmartBug Media, the highest-rated and most-awarded partner in the HubSpot ecosystem.
    • Managed 10–12 full-service marketing clients, optimizing budgets and strategy to maximize ROI
    • Created inbound marketing playbooks based on competitor, customer, and industry research to define growth opportunities
    • Directed full-funnel campaigns across website, social media, paid ads, email, and lead nurturing to drive revenue growth
    • Mentored a Marketing Consultant, supporting onboarding and account development
    • Selected by leadership to represent the company at HubSpot’s INBOUND conference
    • Contributed to the team being recognized as HubSpot’s Global Partner of the Year
  • SmartBug Media
    Marketing Consultant
    SmartBug Media
    Apr 2018 - Sep 2019 (1 year 6 months)
    Joined SmartBug as a Marketing Consultant, supporting campaign execution and HubSpot strategy across client accounts.
    • Managed day-to-day execution of campaigns, coordinating across copywriters, designers, and developers
    • Built and optimized HubSpot workflows and lead nurturing campaigns, improving landing page conversion rates to 15% and email open rates to 20%
    • Conducted keyword research and developed SEO-driven content strategies to improve organic traffic performance
    • Promoted to Marketing Strategist based on performance and client impact
  • J
    Inbound Marketing Strategist
    JCI Marketing
    Aug 2017 - Apr 2018 (9 months)
    • Served as lead strategist and primary point of contact for inbound marketing clients, developing 90-day plans aligned with business goals
    • Designed and executed integrated campaigns across web, email, and social media, increasing client website traffic and lead generation
    • Analyzed campaign performance in HubSpot, creating monthly reports and presenting results to clients
  • J
    Inbound Marketing Specialist
    JCI Marketing
    Nov 2016 - Aug 2017 (10 months)
    • Executed inbound marketing programs in HubSpot, including workflows, conversion paths, and campaign assets
    • Wrote copy for web pages, landing pages, blog posts, email campaigns, and social media content
    • Completed 10+ HubSpot certifications, demonstrating advanced platform knowledge
Education verified_user 0% verified
  • Clemson University
    Bachelor of Science (B.S, Marketing
    Clemson University
    Jan 2011 - Jan 2015 (4 years 1 month)
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