Karishma Baijal
Karishma Baijal
About
Detail
Chief Revenue Officer (LTV, Retention & Monetization)
San Francisco, California, United States
Seasoned business leader with a proven track record of driving growth, innovation, and customer-centric strategies across marketing, product, and operations in the direct-to-consumer space. Experienced in both building businesses from 0 to 1 and scaling to $1bn in topline revenue. Proven ability to transform and scale companies of all sizes, seamlessly marrying strategy with execution. Passionate about leveraging data-driven insights to enhance digital customer experiences and maximize growth, retention, and monetization. A collaborative and empathetic leader who empowers teams, and thrives in high-performing environments.
Most recently, as SVP of Growth at IPSY, the largest beauty subscription business in the world, I led transformative initiatives in business strategy, customer acquisition, retention, and monetization. By prioritizing customer experience and loyalty, I drove measurable increases in lifetime value contributing to the company’s growth.
Previously, I oversaw Product, Marketing, and Operations at Weddington Way, where I achieved 100% YoY growth and played a key role in the company’s successful acquisition by Gap. At Gap, I expanded my expertise in omni-channel retail, spearheading the launch of the Weddington Way brand across 13 stores while seamlessly blending digital and physical customer experiences.
Most recently, as SVP of Growth at IPSY, the largest beauty subscription business in the world, I led transformative initiatives in business strategy, customer acquisition, retention, and monetization. By prioritizing customer experience and loyalty, I drove measurable increases in lifetime value contributing to the company’s growth.
Previously, I oversaw Product, Marketing, and Operations at Weddington Way, where I achieved 100% YoY growth and played a key role in the company’s successful acquisition by Gap. At Gap, I expanded my expertise in omni-channel retail, spearheading the launch of the Weddington Way brand across 13 stores while seamlessly blending digital and physical customer experiences.
