Ryan Gentry
About
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Employer Brand + Recruitment Marketing Manager
Washington, District of Columbia, United States
Résumé
Jobs
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Senior Manager, Recruitment MarketingTAG The Aspen GroupOct 2023 - Current (3 years)- Senior Manager, Employer and Corporate BrandUpsideFeb 2022 - Jul 2023 (1 year 6 months)Upside is a platform committed to enhancing the value of physical retail businesses, helping consumers save, boosting businesses' profits, and promoting local sustainability projects. In my role as the Senior Marketing Manager, I led transformative brand marketing projects that significantly improved Upside's brand reputation, employee engagement, and recruitment funnel, leading to an increase in web traffic of 80% YoY and an increase in application submissions of 60% YoY.
-Led data-driven brand strategy and compliance to shape and amplify corporate and employer brand
messaging, resulting in 30% YoY increase in corporate brand awareness.
- Created multi-channel marketing plans to promote career openings and reach - Recruitment Marketing & Employer Brand ManagerGEICOJan 2018 - Feb 2022 (4 years 2 months)In this role, I helped GEICO centralize all recruitment marketing responsibilities, helping reduce companywide
recruiting expenses by 20% and ensuring brand compliance throughout all employer brand materials. My team partnered with regional leadership and hiring teams to manage hiring goals, present marketing plans, and provide guidance with necessary recruiting materials.
- Developed Employee Value Proposition and careers brand, and activated throughout all recruitment
channels, including job descriptions, social media profiles, careers website, and associate referral program.
- Managed recruitment marketing budget of $15 million, providing frequent updates and regular reporting to stakeholders on critical b - Internet Customer Service SupervisorGEICODec 2013 - Jan 2018 (4 years 2 months)Led a team of 10-12 customer service agents who provided support to policyholders via email and chat. Provided day-to-day support and managed performance gaps through weekly and monthly coaching plans.
- Managed customer service team to consistent top-quartile results, including highest rated team in 2016 and 2017.
- Conducted regular email and quick messaging audits, maintaining 100% accuracy during audit quality
checks, while improving overall team quality.
- Handled escalated customer service complaints and provided appropriate solutions, including Better
Business Bureau and Department of Insurance complaints. - LInternLynn Lewis Public RelationsJan 2013 - Jul 2013 (7 months)
- TInternThe Publicity AgencySep 2012 - Dec 2012 (4 months)
Education
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- Bachelor of Arts - BA, Public Relations, Advertising, and Applied CommunicationUniversity of South FloridaJan 2008 - Jan 2013 (5 years 1 month)